Puma Reveals a Star-Studded Ad Featuring Memphis Depay, Antoine Griezmann and Others Dedicated to UEFA Euro and Copa América
More from Footwear News
Adidas Offers a Look Inside Lionel Messi's Impact on U.S. Consumers
Puma Relaunches Speedcat Sneaker in Classic Black and Red Colorways
Puma and BMW Team on Limited-Edition Sneaker and Apparel Collection Celebrating Art Car Series
Puma revealed its first worldwide brand campaign in 10 years in April, an effort titled “Forever. Faster. See The Game Like We Do.” Now, with the UEFA Euro 2024 and the 2024 Copa América approaching quickly, the German athletic giant has debuted the second chapter.
In a statement Wednesday, Puma said there will be two spin-offs of this brand campaign — for Euro and Copa — where it will tell the story around its top soccer athletes. This new chapter, the brand explained, “shows how speed is important in football and beyond.”
Further explaining the concept, Puma said the campaign “means to see sports and sports culture differently and ultimately win in a way only the fastest can. In a way only Puma can.”
The effort, Puma stated, will be communicated across social media, TV, public relations, out of home and points of sale globally, and both the two short films and supporting creative assets will feature Antoine Griezmann, Christian Pulisic, Memphis Depay, Neymar Jr. and others. Additionally, Puma stated it will also soon present dedicated brand videos and creative assets for the 2024 Summer Olympics.
“We are dedicated to enhancing our brand’s presence through a comprehensive media strategy that blends traditional channels with innovative technologies to engage our consumers. Our efforts will specifically emphasize social media, leveraging our team of ambassadors and influencers. Additionally, we will explore new mechanisms to create exciting experiences,” Puma vice president of brand and marketing Richard Teyssier said in a statement.
Max Pollack, co-founder and managing partner of Matte Projects, the partner agency for this brand campaign, added, “Working with Puma to redefine their powerful brand promise ‘Forever. Faster.’ has been a defining experience for Matte. We are honored to collaborate with such a trusting and forward thinking partner, and especially with their leadership as we shape this new platform together. Game changers win by seeing the game differently. This is something that we believe to our very core, and we’re excited to see Puma fully embrace this ethos to win the year of sport.”
The UEFA Euro 2024 begins June 14 and comes to an end July 14, while the 2024 Copa América will take place from June 20 to July 14.
About the Author
Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.
Best of Footwear News
A Look Inside Kith Seoul, the First Kith Flagship in South Korea: Photos
A History of Stuart Weitzman: The Man, the Brand, the Million-Dollar Shoes
Sign up for FN's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
