Pac-12 draws criticism for possible Apple streaming deal

Would you buy an Apple TV+ subscription to watch Pac-12 games if they became its media partner? 🤔 pic.twitter.com/J7YstoMLpo

— On3 (@On3sports) August 1, 2023

If the Pac-12 is going to Apple TV, then media market sizes for expansion candidates don't matter anymore, and the targets should change.

What the Pac-12 needs is schools with die-hard fans willing to pay to watch their team, not a populous market with low-affinity fans.

— alexwarneke.bsky.social (@alexwarneke) August 1, 2023

Going all-in on Apple would be a great way for the Pac-12 to utterly disappear from the national consciousness. https://t.co/Jzsmjto09A

— Zach Barnett (@zach_barnett) August 1, 2023

PAC 12 meeting about Apple TV deal.

If you sign up and then get a bunch of friends to sign up and then those friends get more friends to sign up we will all be able to watch PAC 12 sports on Apple TV. pic.twitter.com/u1zNfIr45D

— Ultracrepidarian (AKA) Know-It-All (@JerThorne) August 1, 2023

The Pac-12 relying on Apple+ subscriptions sounds speculative as hell to me. I hope it works out for the conference, but university leaders tend to gravitate towards stable paydays. General college football fans will watch Pac-12 football if it's on TV. Pay extra for it?

— Joseph Goodman, Sports Enthusiast 🎟🍺 (@JoeGoodmanJr) August 1, 2023

One major negative to an Apple TV deal for the Pac-12 that the powers-that-be haven’t considered is that I would have to explain to my dad how Apple TV works which sounds like an endeavor I do not want to embark on.

— Brittany G (@Fibby1123) August 1, 2023

The minute Pac 12 Networks is off Xfinity I'm cutting that cord so fast. Gimme Apple TV.

— Ian (@253Coug_) August 1, 2023

Crunched some numbers here.

Assuming the Pac-12 wants each school to get $31.7 Million per school, and Apple TV introduced an MLS-style season pass, assuming for a cost of $20, with a 60-40 split in revenue going to Apple and the PAC...

They would need ~47,500,000 subs. No way. https://t.co/Et7ocw8A5A

— Dylan SuRpLu5 🔜 QuakeCon (@DylanSurplu5) August 1, 2023

I’ve refrained from making comments regarding Pac-12 media rights and realignment up to this point.. but. if what I’m hearing about Apple etc and the $$ amount per school is correct, then let’s pack our bags and head to the Big12. That’s my vote, which counts for zero. 🥴😂

— Lori Burkhart (@loriburkhart) August 1, 2023

Ok... so, if you wanted to watch all of the P5 games, you'll need Peacock, Apple TV (with the Pac 12 added tier), ESPN+ for streaming...

then you'll need all the ESPNs, FS1, SEC Network, Big Ten Network, ACC Network, etc on cable

then you need CBS, NBC, ABC & FOX...

then for… https://t.co/HJ8Nqjfe49

— Gary Segars (@GaryWCE) August 1, 2023

So I pay for Apple+, then pay for the Pac-12 add-on to watch games … the best of which might just wind up a la carte on ESPN, anyway?

RIP, Pac-12

— Patrick Obley 🦥 (@PMOWriter) August 1, 2023

If these Pac-12 (9?) media deal leaks are correct then it’s worse than I ever imagined. $20 million per year and all on Apple TV. Horrific for a program like UW. Arizona should bail this week and the conference will formally implode. Bring in the Big-10.

— Dawgsbest (@DAWGSBEST) August 1, 2023