Nebraska athlete’s NIL commercial goes viral for all the right reasons
After a Nebraska wide receiver announced one of the unique Name, Image and Likeness (NIL) deals last month, we now have the first ad being released on social media in connection to that agreement. Freshman De’Coldest Crawford signed a NIL deal with SOS Heating and Cooling, an Omaha-based HVAC company late last July in an imaginative endorsement opportunity for the first-year pass catcher
Crawford played his high school ball at Green Oaks High School in Shreveport, Louisiana. The three-star recruit had been committed to playing at LSU for nearly two years before decommitting in December 2021 and signing with Nebraska 10 days later. He had been recruited to both schools by current Nebraska wide receiver coach Mikey Joseph.
On Monday, SOS released its first commercial with the Husker receiver, and the company has already gotten its money’s worth as the video currently has 4 million views on Twitter in less than 24 hours.
You wanted it, so here it is! @Yrncold knows who to call if you want your AC the coldest this summer! pic.twitter.com/MhJQ5ygNdy
— SOS Heating & Cooling (@SOSHVACOmaha) August 12, 2022
While Crawford has been able to cash in on his name off the field, he won’t be able to do much on it as head coach Scott Frost confirmed last week that Crawford suffered a severe injury during the Husker’s final scrimmage and will miss significant time as a result.
“I can announce that we’ve had a lot of little injuries and guys missing a day or two here and there. (Wide receiver) DeColdest (Crawford) will be out for an extended period of time with a knee injury. It was in our last scrimmage and it was the only major injury. Felt terrible for him but he’ll come back strong.”
No word on how long Crawford will be out.
Social media reaction to the ad
GIVE @Yrncold AN EMMY RIGHT NOW https://t.co/Pyp7i3tv1L
— Wesley Boone (@wesboonetv) August 16, 2022
Whatever they paid DeColdest Crawford for this NIL deal it wasn’t enough pic.twitter.com/X6CxpWyTu4
— Barstool Sports (@barstoolsports) August 16, 2022
Some fine NIL work here by @Yrncold. #Huskers https://t.co/6yzaXwfeLe
— Sean Callahan (@Sean_Callahan) August 16, 2022
Even the most ardent critic of NIL in college sports has to admit that it allowing this Decoldest Crawford air conditioning commercial to come into existence is a net positive for society https://t.co/OKKfHYOqC3
— Adam Samons (@AdamSamons) August 16, 2022
Nebraska WR Decoldest Crawford just starred in the perfect NIL commercial 🤣 @Yrncold
(via @SOSHVACOmaha)pic.twitter.com/OesxNQSwWq
— B/R Gridiron (@brgridiron) August 16, 2022
@Yrncold need to teach me some actin classes https://t.co/27IHDCssha
— Malachi Coleman (@ChiColeman23) August 16, 2022
Here’s the @EvanBlandOWH story on Decoldest’s NIL deal: https://t.co/TWG5NJF9aw #huskers https://t.co/hTXEGvBYUX
— Sam McKewon (@swmckewonOWH) August 16, 2022
Decoldest Crawford got the greatest NIL commercial of all-time.pic.twitter.com/I5a71FISvW
— Overtime (@overtime) August 16, 2022
"I'm always Decoldest."
There's no better person to advertise a heating and cooling company than Nebraska wide receiver Decoldest Crawford 😂
📽️ @SOSHVACOmaha | @Yrncold pic.twitter.com/ZLDgIOi8SU
— The Athletic (@TheAthletic) August 16, 2022
It’s finally here. The air conditioning commercial with Nebraska WR Decoldest Crawford ❄️
It doesn’t get more iconic than this.
(via @SOSHVACOmaha)pic.twitter.com/ZRyx9erFhn
— PFF College (@PFF_College) August 16, 2022
“I’m always #Decoldest.” Whatever they paid Decoldest Crawford for his new NIL commercial isn’t enough! 🤣 pic.twitter.com/qP5akl6Adk
— Jordan Schultz (@Schultz_Report) August 16, 2022
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