LOOK: Bo Nix gets ‘Joey Heisman’ treatment with massive billboard in New York
Do you want to feel old for a second?
It was over two decades ago that Oregon Ducks quarterback Joey Harrington had his name, image, and likeness plastered to the side of a building in downtown New York City, kicking off his campaign for the Heisman Trophy in 2001. The poster hung adjacent from Madison Square Garden on 7th Avenue, and remained there throughout the season.
Time is a flat circle, isn’t it?
On Tuesday, pictures started circulating online that could give Oregon fans flashbacks. According to multiple reports on the social media platform formally known as Twitter, a massive 12-story poster is going up of current Oregon QB Bo Nix, appearing to be labeled “Bodacious.”
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OREGON FOOTBALL massive poster going up in midtown Manhattan.
Can confirm, just walked from my apartment and grabbed a few pics. Will swing back in next day or so when it’s finished.@MattPrehm @oregonfootball @Erik_Skopil
LETS GO DAMN DUCKS!!
😤🦆🏈 #BoHeisman https://t.co/fHlwKlUevw pic.twitter.com/mRRTbf18cP
— Oliver (@East_Coast_Duck) August 15, 2023
The poster, located at 315 Park Avenue, is not completed yet, but it appears that the Ducks are going all in on the Heisman campaign for Nix just as they did for Harrington a couple of decades ago. In 2001, Harrington finished fourth in the Heisman voting.
Unsurprisingly, the news of the billboard going up in New York City drew a lot of excitement across the country in Eugene. Here are some of the best reactions on social media from fans, former Oregon players, and Joey Harrington himself.
I could not love this any more! Go shock the world Bo! Our whole @uoregon @GoDucks family is behind you!! #scoducks https://t.co/JAlrszVmJJ
— Joey Harrington (@joey3harrington) August 15, 2023
I never got one of these 😂 im jealous https://t.co/QEWiQXmlgz
— LaMike james (@LaMichaelJames) August 15, 2023
Bo Dacious!!!!! https://t.co/fgVS6B7pUV
— Geoff Schwartz (@geoffschwartz) August 16, 2023
This is the year. Bo Nix has improved so much under this new offense. He’s focused. He’s having fun. I wouldn’t be surprised if he’s a dark horse for the Heisman. https://t.co/xmZF8O9xHm
— skipper jawnston (@lendamico) August 16, 2023
Bo Nix getting the Midtown Manhattan treatment 👀 #GoDucks https://t.co/geE2bSjZhS
— 1080 The FAN (@1080TheFAN) August 16, 2023
Well how about this. Very cool….Bo knows football.#BoForHeisman https://t.co/LIgaTO4cEV
— Oregon Duck FB News (@DuckFBNews) August 15, 2023
If we don't get a #BoKnowsHeisman slogan out of this campaign, it has been a failure. https://t.co/RqQQumflz9
— Zachary Neel (@zacharycneel) August 16, 2023
Wowey! Gonna be seeing this up close and personal later this week when I'm back East! Got my own personal shot 22 years ago when @joey3harrington had his banner hanging near the Garden! Gotta love it! https://t.co/rzrIsfvxta pic.twitter.com/I4NKxDYCU1
— Steve Tannen (@SportsTalk953) August 15, 2023
My seattle friend send me this… Looks like UW already has one up for Penix https://t.co/08MA8yvH4f pic.twitter.com/mcNfVTxmt7
— Geaux Ducks (@GeauxDuck) August 16, 2023
Couldn't have done this with that appletv money, that's for sure https://t.co/PxcAG2QdLH
— PUDDLES (@scoduckz) August 15, 2023