When Apple schedules one of its big product unveilings, sports fans don’t usually figure that will affect the way we watch our favorite games. But Apple throws us a curve ball from time to time, and we got one Tuesday.
Apple’s big rollout of the iPhone 8 gave us a peek at a futuristic new way to take in a baseball game or perhaps even other sporting events. Apple revealed an augmented reality feature that MLB Advanced Media (MLBAM) — MLB’s tech arm — is working on for iPhone 8.
It was really brief, but Apple touts augmented reality feature w new iPhone 8 in which holding up phone at MLB game brings up player info.
What you may not be able to fully get from the picture above: The augmented reality feature would allow baseball fans to point their camera at the field and see stats and player information. It’s a pretty slick innovation that could be applied to various sports and events.
Lest you think MLBAM’s work is just confined to baseball, the technology is also used by the NHL, PGA Tour, WWE and various other companies. Disney recently purchased a 33 percent stake in MLBAM for a reported $1 billion. So the framework is already in place to take well-functioning augmented reality tech far beyond the baseball field.
Even in the brief peek we got at the Apple event, the augmented reality feature got people excited:
That AR feature for MLBAM is money.
— SC (@2xAught7) September 12, 2017
There could be some awesome things for golfers with Apple's AR Kit. Basically get a view of all hazards and distances thru your screen.
— Ryan Ballengee (@RyanBallengee) September 12, 2017
In-venue sports have a huge problem. AR is something that can actually make live viewing unique. Teams need to go all-in on diversification. pic.twitter.com/0XIjVgBcp5
— Matt Sebek (@MattSebek) September 12, 2017
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