Huskers WR De’Coldest Crawford fittingly signs NIL deal with HVAC company
Nebraska freshman wide receiver De’Coldest Crawford made good use of his unique name, signing a Name, Image and Likeness (NIL) deal with SOS Heating and Cooling, an Omaha-based HVAC company.
Guys, the commercial isn’t even out yet…it’s gonna be ❄️ @Yrncold https://t.co/eTiBYpeZLk
— SOS Heating & Cooling (@SOSHVACOmaha) July 28, 2022
Crawford, who rose to internet stardom when he was a student at Green Oaks High School in Shreveport, Louisiana, was a three-star recruit according to Rivals. He was committed to play at LSU for nearly two years before decommitting in December 2021 and signing with Nebraska 10 days later.
Many initially believed that Crawford’s full name was “De’Coldest ToEvaDoIt Crawford”, which launched him into a viral sensation before it was reported that his middle name is “Juan” instead.
While he has yet to take a snap for the Huskers, Crawford may be one of the most popular players on the team, given the reactions from his NIL deal on Twitter.
Decoldest Crawford has an NIL deal with a heating/cooling company and it’s perfect 😂
(via @jakewasikowski) pic.twitter.com/dgsv4VAjcm
— ESPN College Football (@ESPNCFB) July 28, 2022
🚨 Genius Marketing Alert 🚨
Nebraska freshman receiver Decoldest Crawford has signed an NIL deal to become the new spokesperson for SOS Heating & Cooling.
Too good 🥶 @Yrncold
(📸 @jakewasikowski) pic.twitter.com/LDltGUGlxe
— 247Sports (@247Sports) July 28, 2022
Now this is how you NIL.
Signing Decoldest Crawford to an HVAC deal is just smart business. pic.twitter.com/6QHf7kKva1
— Joe Kinsey (@JoeKinseyexp) July 28, 2022
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