Giancarlo Stanton’s Derby means Marlins slashing ticket prices 61%
On Monday night, Miami Marlins slugging right fielder Giancarlo Stanton put on a show to end all shows at the Home Run Derby. In three rounds, he hit a staggering 61 homers on his way to claiming the trophy. And while most everyone is awed and amazed at Stanton’s prowess with the bat, it’s actually going to cost the Marlins.
For one game of their choosing, the Marlins promised to slash ticket prices one percent for every homer that Stanton hit in the Derby. Before the Derby, the Marlins an email to people who had purchased tickets with them before, and posted this graphic on their website.
The details aren’t included in the graphic, but it’s on their website, and that’s where the really important info is.
Tonight our very own Giancarlo Stanton faces off against MLB’s best sluggers in the 2016 T-Mobile Home Run Derby! The more Giancarlo homers, the more you save on Marlins tickets! Each time G launches a home run out of Petco Park, we’ll knock a percentage point off future Marlins tickets.
For example: 25 home runs = 25% off Marlins tickets!
If you thought they weren’t going to stick to it, you’d be wrong. The Marlins Twitter account sent out this tweet at 1:35 a.m. ET on early Tuesday morning.
He did it! Wednesday we're launching a Flash Offer for 61% off our 7/29 game, when we'll honor G!
Details to come: https://t.co/8ZUBLD7RDI
— Miami Marlins (@Marlins) July 12, 2016
Good on them for coming through on their offer, though I’m not sure the Marlins thought this one all the way through. Sure, Stanton only hit 6 total in his only other Derby appearance back in 2014, but changing the rules to bracketed, time-limited rounds really benefits hitters. They have four minutes to hit as many dingers as they can, as opposed to having a limited number of “outs” per round. Stanton was always going to rake in the Derby, but no one knew just how much.
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Stanton wowed everyone with his virtuoso performance, but I don’t think anyone could have predicted he’d hit 61 homers. Certainly not the Marlins marketing department, who may have felt an increasing amount of fear with every homer Stanton hit. But to be fair to them, it’s a really great promotion. The Marlins will lose some dollars, but they’ll gain some goodwill, too. It’s a small price to pay to honor Stanton and the best Derby performance ever.
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Liz Roscher is a writer for Big League Stew on Yahoo Sports. Have a tip? Email her at lizroscher@yahoo.com or follow her on twitter! Follow @lizroscher
