Dawgs on Trop: Creature Comforts announces it is now the official beer of UGA Athletics
Two Athens powerhouses have partnered up just in time for the 2023 Georgia Bulldogs football season.
Creature Comforts Brewing Co., a popular Athens brewery, announced Friday that it is now the official beer of UGA Athletics.
The announcement video posted to social media shows people in red and black Creature Comforts T-shirts at UGA's Sanford Stadium with the video board saying that the beer company is the "Official Beer of Georgia Athletics."
While beer is not sold for the general public at UGA football games, alcohol is permitted in suites and boxes. Creature Comforts beers have been for sale at other UGA Athletics events, such as baseball and basketball.
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Creature Comforts' flagship taproom is located in downtown Athens, less than a mile from Sanford Stadium. The brewery opened in 2014 and has since expanded locations, including an in-the-works taproom in Los Angeles, and expanded its distribution. Its popular IPA Tropicalia has been featured in big-picture entertainment, including a cameo in "Avengers: Endgame."
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This article originally appeared on Savannah Morning News: UGA Athletics-Creature Comforts partnership announced
