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The NFL doubled down on the taunting penalty against Indianapolis Colts running back Benny LeMay by slapping him with a fine on Saturday.
After a strong run during the third quarter of the preseason opener against the Carolina Panthers, LeMay did a little flexing to celebrate a good play. A roster bubble player getting excited after a big play should be able to show some emotion right?
Nope. The officials immediately hit LeMay with an unsportsmanlike conduct penalty. The league doubled down and smacked LeMay with a fine of $3,667 on Saturday, per Tom Pelissero of NFL Network.
For those who haven’t seen it, here is a look at the penalty that cost LeMay.
Hopefully, this is just an example of the league feeling out the new taunting rule. But if this trend continues into the season, it will be a tough look for the league, especially when the penalties in question are as soft as the one given to LeMay.
Regardless, LeMay will be down a few thousand dollars due to the new rule over taunting.