The perfect name, image and likeness deal appears to have finally happened.
Alabama football freshman Ga'Quincy 'Kool-Aid' McKinstry announced an NIL partnership with the Kool-Aid brand Wednesday.
The person and the brand switched names in their Twitter bios.
On it's Twitter, the @KoolAid brand put a photo of the defensive back as its profile picture, and wrote this in its bio:
"In honor of our new partnership, we've swapped names with Kool-Aid McKinstry and given him the power of the OH YEAH."
Meanwhile, McKinstry switched his Twitter name to "Kool-Aid Man" and put photos of the character in his bio.
"Honored to partner with Kool-Aid the Brand," McKinstry wrote in his bio. "I will be sharing the OH YEAH title with the Kool-Aid Man!"
— Kool-Aid Man (@GaQMcK1) August 18, 2021
McKinstry's grandmother gave him the nickname when he was born because he entered the world with a smile, McKinstry told AL.com in 2019. It became further cemented as what everyone calls him when he told his kindergarten teacher that's his name.
Then earlier in the summer, on the Alabama online roster, McKinstry's name switched from Ga'Quincy McKinstry to Kool-Aid McKinstry.
Once NIL rules went into effect July 1, it seemed inevitable that he and the brand would team up.
His play seems to back up his flashy name. McKinstry was the No. 1 cornerback in the country from the class of 2021, according to the 247Sports Composite. A five-star prospect out of Pinson Valley, Alabama, McKinstry has impressed early in his time in Tuscaloosa.
"He's got the ability," defensive coordinator Pete Golding said. "He has the ability to process and put his face on you. So if we can get that consistent, he's going to be a really good player.”
This article originally appeared on The Tuscaloosa News: Alabama football team freshman lands NIL partnership with Kool-Aid