Ball Don't Lie - NBA

The new NBA.com is a blast from the past

We've heard for months that the lockout will bring on some tough times for the NBA, with franchises and players alike needing to cut back. But there's a difference between talk and action. Now that the lockout is a reality, we're learning just how dark things can get.

The cutbacks started Thursday night, in fact, with a new version of NBA.com. Usually, updated league websites bring on a bunch of new virtual bells and whistles. However, as you can see from the screenshot above, NBA.com is now a shadow of its former self.

When 12:01 ET hit, the NBA.com homepage turned into the Internet's version of a broadsheet, with just two columns and absolutely no links, internal or otherwise.

The left column has lockout news, including a press release from the league and two informational pieces by Steve Aschburner. The right column is short blurbs of WNBA news. It's tempting to call the new NBA.com a return to the old days of the Internet, but things were never this dull. If this were a callback to the mid-'90s, we could at least get a few animated gifs of a cartoon Michael Jordan and a midi of "Roundball Rock."

Team websites are not much better. As we noted on Monday, the lockout has caused teams to scrub all player-specific content off their sites. For proof, check out the sites of the Golden State Warriors and Philadelphia 76ers. I hope you like cheerleaders, ticket plans and merchandise, because that's all you're likely to see.

In the grand scheme of things, the lack of fresh content on NBA.com is not a huge deal. Still, it's a sign of things to come.

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