Yeah, we're thinking that this isn't what Jerry Jones had in mind. The debacle actually started in 2007, when the Cowboys organization had a winning bid of $275,000 on the Cowboys.com domain name but didn't pay up due to an internal miscommunication. From DomainNameNews.com, back then:
The domain name brought in a $275,000 bid from a phone-in bidder at the recent TRAFFIC domain live auction in Hollywood, Florida. The bidder had been earlier identified to be a representative from the Dallas Cowboys NFL team. An inside source confirmed with DomainNameNews that the deal began to fall apart over a misunderstanding with the bidder on what the bid of "275″ actually meant. It appears the bidder thought they were buying the domain for $275.00 rather than $275,000.
The site sat for several years, but now, the owners of the domain have set things up.
The Dallas Cowboys can still be found at DallasCowboys.com, of course, but you'd assume that the team would have liked to own the shorter and seemingly more obvious domain name as well. However, those pesky extra digits befuddled them, a then-silent bidder swept in and took the name for a larger bid, and a whole lot of people looking for news and notes on America's Team will instead get a dating site for "men who enjoy the same country living lifestyle."
Are you a country western cowboy looking for a man to ride into the sunset with? Come and create [a] relationship with singles [who] share your appreciation for the country way of life. You'll be able to find your perfect match here.
"We are extremely excited to have decided on a direction for this property," Darren Cleveland recently said in a press release. Cleveland is the President of City Advertising and part of the owners' group. "Gay dating is a primary target for this website. However, we will also serve the needs of straight daters as well."
Well, diversity is a good thing.
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