The former Big East officially has new branding and it’s a little more inspiring than the conference name itself.
"We took our preferred marks to each institution within our conference for an open forum with school presidents, athletic directors and student athletes to get their input," Commissioner Mike Aresco said in a statement. "The elegant, athletic and classic letter A with the unique star inside and AMERICAN underneath was unanimously chosen by every institution.
"We believe this bold mark and our series of ancillary marks will support our conference name and the values that our name represents. In addition, our partners at ESPN and CBS agree that its strength, simplicity and elegance will resonate well on TV."
Not much to say about the logo — has a Captain America feel to it — I think we're all slowly continuing to get used to the fact that the Big East as we all knew it is dead and this has risen in its place.
The logo unveiling is just another step toward the conference’s official launch on July 1.
- - -
- American Athletic Conference