Shawn Marion sweetens the house sale pot with Super Bowl tickets
Warning: This post is not about LeBron James(notes). This tactic is called counterprogramming, and it's why "How to Lose a Guy in Ten Days" gets decent ratings during the Super Bowl.
Then again, everyone still wants to be at the Super Bowl -- just ask those old dudes in the Visa ads. But is the desire to go enough to make you buy something you wouldn't otherwise purchase? Like, say, an entire house?
Mavericks forward Shawn Marion(notes) is currently testing the boundaries of Super Bowl love while trying to sell his palatial Miami estate. From Tim Povtak on FanHouse:
Marion is offering four club-level Super Bowl tickets -- along with private jet service to and from the game -- to whomever buys his beautiful, 7,300-square foot home in Miami. [...]
His home, located in an exclusive South Florida waterfront community, went on the market Thursday. The price tag is $2,000,000.
"We just sat down and were brainstorming ways to maximize the exposure that the home would get, and the light bulb went on,'' Marion told FanHouse Thursday night. "We said, 'Let's run with this (Super Bowl idea) and see what happens.'"
If the idea here was to bring the sale more exposure, then it certainly worked. I'm sure that many of the millionaires and billionaires in the BDL comments section will soon inquire about this home, with a bidding war soon to follow. Then again, I doubt anyone can challenge "lebronsux24" -- that's one bank account you don't want to mess with.
I'm not sure how the rich and famous get their real estate news -- I presume from a squadron of hawks carrying scrolls in their talons -- but it seems to me that these people are all rich enough to find Super Bowl tickets without Marion's help. Perhaps this is just the rich person equivalent of a friendly gesture, like when a landlord in need of a tenant cuts a security deposit in half.
Whatever the case, I wish the best of luck to whoever can make this deal happen. There's no better way to celebrate the purchase of a new home than by watching two football teams give each other concussions.
