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Steve Cofield

UFC is getting outhustled

Steve Cofield

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UFC is winning the war of the billboards in New York City. It's gigantic UFC 91 sign is front and center in the middle of Times Square while Affliction has a huge billboard five blocks up the street at 49th and Broadway. The toughest challenge may be coming from Larry Flynt.

Who knew that the spot to watch the UFC in NYC is at the Hustler Club? It's no shocker that Flynt's club would be all over a renegade sport like UFC. His wars against the government and the supposed mainstream have been well-documented over the years.

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