WKU football gained national exposure in 2023
Jan. 11—Through the efforts of an 8-5 campaign capped off by a 28-point comeback in the Famous Toastery Bowl last month, the Western Kentucky University football program continued to set new benchmarks during the 2023 college football season.
The Hilltoppers generated $34.29 million in media exposure value during the year, according to Nielsen Sports — with WKU's 38-35 victory over former conference rival Old Dominion creating nearly $3.5 in media exposure by itself.
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