What is Taylor Swift’s Anti-Hero challenge?
Taylor Swift wants Swifties to do the Anti-Hero Challenge — and they’re listening.
To celebrate the release of “Anti-Hero,” the lead single from her latest album Midnights, she partnered with YouTube Shorts to launch the #TSAntiHeroChallenge.
Watch this Brooklyn bedroom go from drab to fabulous in one day:
YouTube’s official blog explains that the song “takes fans on a journey inwards with Swift delving deep into her insecurities as an artist and as a person.” The music video features the pop star battling the more dysfunctional version of herself.
The #TSAntiHeroChallenge asks fans to acknowledge their unique traits — yes, even the more chaotic ones — in a fun way.
Some examples they use are clapping at the end of movies or leaving clean laundry in the basket. Most of the videos feature the lyrics of the song, “It’s me / Hi / I’m the problem, it’s me.”
“Drags her friend out of bed at 8 am after keeping her up til 5 am so she can go to target for Taylor Swift’s new album,” @thethriftyswiftie wrote in the caption.
“When the waiter comes to the table for the third time to ask if we are ready,” @joe.garmon said, struggling to figure out what to order.
“When I get the same doordasher twice in one day,” @adriabarich joked in the video text.
“Why our family of six very rarely goes out in public,” @4kidscallmedad said, showing his two toddlers cutting loose to the single.
Watch this bland Brooklyn bedroom become a mid-century modern escape in just one day:
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