RCR-owned Carolina Cowboys team relocates to Greensboro; Prime Video to take viewers on 'The Ride'

RCR-owned Carolina Cowboys team relocates to Greensboro; Prime Video to take viewers on 'The Ride'

The Carolina Cowboys announced Thursday that the team will relocate to the Greensboro Coliseum in North Carolina for the 2023 season and beyond.

The Carolinas‘ only professional bull-riding team competing in the groundbreaking Professional Bull Riders Team Series will host its first PBR Cowboy Days homestand Sept. 22-24.

The team is owned by Richard Childress and partner Jeff Broin, with 2018 Daytona 500 winner and two-time national series champion Austin Dillon serving as general manager.

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“We‘re thrilled to be able to keep the Carolina Cowboys in the Piedmont-Triad and bring professional bull riding to Greensboro in 2023,” said Childress in a team release. “Our goal is to introduce an entirely new generation of fans to Western sports and can‘t wait for everyone to experience our Cowboy Days homestand September 22-24, 2023.”

The move comes after competing out of LJVM Coliseum in Winston-Salem during the inaugural year of competition for the PBR Team Series. In its maiden season in the series, the Carolina Cowboys concluded its regular-season fourth in the standings, 15-13 in gameplay.

“Greensboro has long been known as a sports town, and we are thrilled to add to that reputation as we welcome North Carolina‘s first Professional Bull Riding team, the Carolina Cowboys, to the Greensboro Coliseum,” said Greensboro Mayor Nancy Vaughan. “I can‘t wait to dust off my cowboy hat and join everyone for ‘Cowboy Days‘ on September 22-24 at the Greensboro Coliseum to watch our Carolina Cowboys compete against some of the best bull riders in the country in a new league that‘s made the most exciting eight seconds in sports even more thrilling.”

Additionally, Prime Video announced “The Ride,” an eight-episode docuseries produced by Kinetic Content surrounding the world of PBR. The series will give viewers a first-of-its-kind, behind-the-scenes look at one of the world‘s fastest-growing sports. The Ride will premiere later this year on Prime Video in more than 240 countries and territories worldwide.

“’The Ride’ is a deep, engaging and beyond-the-arena window into the world of PBR athletes who risk life and limb to entertain the world‘s most passionate sports fans,” said Sean Gleason, CEO and Commissioner, PBR in a release. “Regardless of their background, walk of life or familiarity with the sport, anyone who is exposed to the infectious, determined and youthful exuberance of a PBR bull rider inevitably walks away as a fan, which is why we partnered with Prime Video and Kinetic Content to capture their compelling stories.”

“The Ride” follows an ensemble cast of bull riders and coaches throughout the PBR Team Series as they navigate the league‘s inaugural 2022 season, budding rivalries, exhilarating highs and challenging lows of PBR‘s newest team-based competition.