Most popular beers in the U.S. after midpoint of 2023
The latest on the Beer Question of the Year...
Where’s Bud Light land on this list? The summer months are beer brands’ time to shine—more so than football season, even the Super Bowl—so the question is certainly warranted. And after Anheuser-Busch’s conservative backlash from the campaign with influencer Dylan Mulvaney earlier this year, all eyes have been on the beer brand as we pass the midpoint of 2023.
With that in mind, here’s the latest data, which shows a beer’s fame (have you heard of it?) and its popularity (do you like it?).
Note: Like a few past surveys, there are a few blips in the reporting—like misspelled versions of beers or a brand’s general name running ahead or behind a specific iteration, or stuff that’s not even beer. But overall, curious readers should get a general idea…
30. Busch
Popularity: 37%.
Fame: 93%.
29. Natural Ice
Popularity: 37%.
Fame: 80%.
28. Yuengling
Popularity: 38%.
Fame: 66%.
27. Redd's Apple Ale
Popularity: 38%.
Fame: 65%.
26. Rolling Rock
Popularity: 38%.
Fame: 77%.
25. Heineken Light
Popularity: 38%.
Fame: 91%.
24. Modelo Especial
Popularity: 38%.
Fame: 68%.
23. Michelob Ultra
Popularity: 39%.
Fame: 90%.
22. Miller Genunine Draft
Popularity: 39%.
Fame: 90%.
Note: the misspelling of this beer makes us think the people who voted for it perhaps had too many of them?
21. Modelo Negra
Popularity: 40%.
Fame: 66%.
Note: listed as Negra Modelo in data.
20. Coors Light
Popularity: 40%.
Fame: 95%.
19. White Claw
Popularity: 40%.
Fame: 79%.
Note: While the popularity of hard seltzers is certainly on the rise, it’s odd to see one land on a beer list.
18. Dos Equis
Popularity: 40%.
Fame: 78%.
17. Miller Lite
Popularity: 42%.
Fame: 95%.
16. Miller Genuine Draft
Popularity: 42%.
Fame: 89%.
Note: people like the correct-spelling version of this beer better than the alternative, it seems.
15. Bud Light
Popularity: 42%.
Fame: 98%.
14. Pabst Blue Ribbon
Popularity: 42%.
Fame: 88%.
13. Miller
Popularity: 44%.
Fame: 95%.
12. Corona Light
Popularity: 44%.
Fame: 95%.
11. Miller High Life
Popularity: 45%.
Fame: 93%.
10. Coors
Popularity: 45%.
Fame: 96%.
9. Stella Artois
Popularity: 46%.
Fame: 84%.
8. Corona Extra
Popularity: 46%.
Fame: 93%.
7. Modelo
Popularity: 47%.
Fame: 86%.
6. Budweiser
Popularity: 48%.
Fame: 95%.
5. Blue Moon
Popularity: 48%.
Fame: 85%.
4. Samuel Adams
Popularity: 49%.
Fame: 90%.
3. Heineken
Popularity: 51%.
Fame: 94%.
2. Corona
Popularity: 53%.
Fame: 97%.
1. Guinness
Popularity: 58%.
Fame: 92%.
