Italian Luxury Brand Fendi Rolls Out $1,700 Basketball Shoe
Fendi is getting into basketball.
Footwear News reports that the Italian luxury brand has released the new Fendi Active: Basketball Capsule for men as part of its new summer collection.
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According to Fendi, the collection draws from the label’s signature house codes including the Fendi Roma and FF logos, which are transformed in a varsity lettering as a nod to the sport.
As part of the new limited activewear line, Fendi has included a high-top version of its Match sneakers in both a classic black and cream combination or in an exclusive total white crystal-embellished design.
The line also includes athletic ready-to-wear, including basketball tees, tanks, and shorts, all featured in a black and grey palette and with sporty Fendi Roma ribbed edging. A grey ensemble of tracksuit and varsity bomber jacket in lightweight technical fabric has contrasting black piping, reminding of the lines of a basketball, and a tonal FF logo pattern on the sleeves and sides.
Turning to accessories, Fendi also includes sponge socks, wristbands, headband set, a black baseball hat and a mini basketball keychain to complement the looks. What’s more, Fendi has teamed up Spalding to include a black basketball featuring the Fendi Roma logo for the capsule. The ball also comes with a branded shoulder strap holder. To complete the set, a see-through basketball hoop with the same Fendi Roma lettering has black metal O’Lock chains.
Prices range from $120 for the socks and $490 for the cap keychain to $750 for the basketball jersey, $1,550 for the pants and $1,790 for the sneaker. The basketball hoop will sell for $10,000.
The new Fendi Active: Basketball Capsule is now available in selected boutiques worldwide and will launch online on June 1.
Fendi will also open a special installation at Saks Fifth Avenue’s New York flagship. For the project, Saks will feature a Fendi-branded mini basketball court in its seventh floor men’s department from June 1 to June 14.
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