Golfsmith's Carl Paul built a golf industry (and community) in Austin
Before cell phones became an essential part of daily life, those trying to track down Carl Paul on a Sunday knew exactly how to do so.
“It was easy — you just had to call his work phone,” said Barry Rinke, Paul’s son-in-law. “He was always at his desk, even on Sunday. He loved what he did. It was never about money for him. It was about loving what he did, and he really loved what he did.”
What Paul did was take an avocation — a knack for custom-producing golf clubs — and turn it into one of the biggest forces in the world of golf. Golfsmith, the company he co-founded with his wife Barbara, started in the couple’s two-bedroom New Jersey apartment, forcing the couple's daughters to move in with them. But by the time it was sold in 2002, Golfsmith employed 1,200 people, had 35 brick-and-mortar retail stores across the country and boasted a catalog distribution of 30 million per year, making it the biggest golf retail and component catalog in the world.
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But to know Paul, who died on Jan. 12 at the age of 83, was to understand that his passion was always around building a community. Family was essential to Paul, and so was his extended family of clubmakers, one that stretched out over the globe. When Carl and Barbara started the Golfsmith clubmaker’s school in Austin, they often invited those taking the weeklong seminar into their home.
“Years later, we started hosting a conference, and we’d have 500 customers from all over the world in Austin,” said Rinke, who worked for the family business for 17 years. “A huge percentage would say, ‘Yeah, I remember staying with Carl and Barbara in their house.’ It truly was a family. He touched so many lives.”
A fateful decision to move to Austin
Incredibly, Paul used S&H green stamps — a rewards program from a bygone era — to purchase the drill that got the process started in the couple’s New York City-area home. At the time, Paul worked for the Federal Power Commission and was moonlighting in the clubmaking business.
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He offered his brother Frank a one-third stake in the business, and soon after, he decided to move the family to Austin, quit his job and turn his hobby into a career. The move paid massive dividends.
“Carl was an advocate of taking calculated risks. That’s what he did with the move,” Rinke said. “And as things started to grow, he kept this a family business. He had incredible instincts, took calculated risks and hired the best people he could find.
“He was just a guy who lived by his gut feelings. And when he started fixing and building clubs, he would see how other people had the same desire to fix and build their clubs, and how it could become a small business for many of these people.”
Rinke became part of the family by marrying Beth Paul, a golfer who starred at Westwood High School before playing for Texas. In 1985, Rinke recalls talking with Carl Paul about the company’s 108 employees and then booming $8 million in sales.
“We thought, 'Oh gosh, this just can’t get any bigger',” Rinke said.
But when the family sold the business in 2002, sales were closing in on $300 million per year.
Paul is survived by Barbara, with whom he was married for 58 years, and daughters Beth, Kelly and Marnie.
Birdies and bogeys
Rankin honored by PGA: Texas native Judy Rankin was chosen as the 2024 recipient of the PGA Lifetime Achievement Award in Journalism by the PGA of America, becoming the first woman to receive the award. Rankin, who splits her time between Midland and Lubbock, joined ABC Sports in 1984 as an on-course commentator. “I was kind of timid in the beginning and they had patience,” Rankin said of working for the network. “On-course commentating was very different than it is today. I had the benefit of as on-course commentating found its niche and when the rules changed for how it works, I was there to learn as it grew and I grew.”
The story behind the numbers: The 2023 Solheim Cup marked a new era for Team USA as Texan Stacy Lewis helped develop advanced analytics for the first time. The U.S. captain, inspired by the resources utilized by Ryder Cup teams, worked with longtime LPGA partner KPMG to create a new analytics platform for the biennial event. This week, KPMG premiered a new sports documentary entitled “Driven by Data: Stacy Lewis’ 2023 Solheim Cup Captaincy” on Golf Channel. The 45-minute program is available to stream on Peacock and YouTube.
Here comes the sun: Due to the cold weather, most golf courses in Central Texas have seen extended closures, including all the Austin municipal courses. Most courses were expected to reopen on Thursday, however, as warm weather sweeps through the area.
Tim Schmitt is the managing editor for Golfweek, golf coordinator for the USA Today Network and lives in Round Rock.
This article originally appeared on Austin American-Statesman: Golfsmith co-founder Carl Paul remembered as an industry giant
