March 23, 2009
So here's a story for you to close out your afternoon. GoDaddy.com, the web something-or-other that specializes in whipping up highly controversial ads and ticking off large chunks of its sponsorship target audience, will soon be announcing its latest "GoDaddy.com Girl," the very visible face of the company. And word on the street, according to Waggle Room, is that the girl du jour is none other than the LPGA's Anna Rawson.
GoDaddy's whole deal is to try to be in-your-face and controversial, and Rawson certainly fits that bill based on her recent comments about the, uh, persuasion of certain golfers on the LPGA Tour.
That's really all I've got to say on the subject. Good for Rawson, good for GoDaddy, good for the fact that the LPGA is getting recognition. Me, I don't have a problem with golfers trading on their looks -- because it's a savvy marketing move, honest, that's what I meant -- though I'm sure there are purists out there who tut-tut the increasing sexualization of the Tour.
We anxiously await Ms. Rawson's first commercial, and in the interest of hanging onto my job, I won't guess what golf terms will be used as double-entendres.