Georgia football RB among first to create own logo

·2 min read

Georgia Bulldogs running back Kendall Milton is among the first college football athletes to create his personal logo. The California native is a former five-star prospect who played in seven games throughout his first season in Athens.

Now, Milton is testing the waters of the name, image and likeness bill. College athletes across select states in America can profit off their personal brand. The NIL bill gives athletes the “ability to have endorsement deals, monetize their social-media followings or get paid for signing autographs” after not being permitted to do so in the past.

The NIL bill is not uniform across the states, but is allowed in Georgia.

Last season, Kendall Milton recorded 193 rushing yards and showed an impressive burst before spraining his MCL against Florida. Milton scored a touchdown in Georgia’s spring game and has had a busy offseason.

Milton changed from No. 22 to No. 2 after the 2020 college football season. The No. 2 jersey fits Milton and his new personal brand quite well. Additionally, if Milton makes it to the NFL, then he could continue to wear the No. 2 at the professional level thanks to a recent NFL jersey rule change.

Kendall Milton will compete with Daijun Edwards, Zamir White, James Cook and Kenny McIntosh in Georgia’s stacked running back room. Georgia returns its seven leading rushers from last season and should have one of the most exciting stables of backs in the country.

It looks as though Milton already has some cool designs planned for his brand. It is a new era for college athletes.

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Milton may have the highest potential of any Georgia running back on the roster. He is explosive and difficult to tackle. It will be a treat to watch Melton’s personal brand take off as he has success on the football field.

Milton comes from an excellent football background. His brother, Ka’Lonn, played as a defensive back at Fresno State. Kendall’s uncle, Kevin Hardy, won the Butkus Award at Illinois and played in the NFL from 1996-2004 after being a first-round draft pick.

Here are several of the first college athletes who have created their own personal logos:

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All of the logos above are pretty awesome. D’Eriq King and Spencer Rattler’s logos really standout. It will be interesting to see how widely adapted personal logos become. They are becoming more and more common across the NBA, NFL, and now the NCAA.