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Colorado's Deion Sanders is creating a national movement one iconic moment at a time

elizabeth flores, usa today
·6 min read
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Safety Shilo Sanders of the Colorado Buffaloes celebrates with head coach Deion Sanders after scoring a touchdown after an interception against the Colorado State.
Safety Shilo Sanders of the Colorado Buffaloes celebrates with head coach Deion Sanders after scoring a touchdown after an interception against the Colorado State.

Deion Sanders led his team to an exciting two-overtime 43-35 victory against Colorado State in Week 3 of college football in a star-studded affair. Shedeur Sanders played a key role in securing the victory, with a remarkable 98-yard drive to win the game that showcased his potential as a Heisman candidate.

The head coach of Colorado State, Jay Norvell, made comments about Deion Sanders not removing his sunglasses and hat during interviews, which motivated Colorado to win. Sanders capitalized on this by promoting his Blender Eyewear, resulting in 1.2 million sales in a single day. He even gave a pair to each member of the Colorado team, as seen in a video.

“They made it personal,” Sanders told his team. Coach Prime followed through on his promise of a good game.

No. 10 Oregon will host No. 19 Colorado on September 23 at 3:30 p.m., ET for a Week 4 matchup. The game will air on ABC and ESPN+.

Conference spotlight: College football Week 3 grades: Colorado State's Jay Norvell is a clown all around

Best moments of the Coach Prime era

This was just the latest prime example of a budding and beloved culture in Boulder. Here are Coach Prime's best moments of the season as he focuses on his team's continued success.

Shilo Sanders moves up in Prime's kids rankings

In a post-game interview following Colorado's victory over Colorado State, Deion Sanders provided an update on his children's power rankings.

Stars in Boulder, Colorado for Week 3 game

The stands were packed with celebrities who came to watch Coach Prime play against Colorado State. Among the stars in attendance were The Rock, Offset from Migos, Lil Wayne, Key Glock, and Master P.

Coach Prime and Blenders: Sanders profits off feud

Deion Sanders handed out his custom Blenders sunglasses to his entire team and the crew of ESPN's First Take in response to jabs from Colorado State's head coach Jay Norvell.

College Football: 'We can’t let this dude win': What Deion Sanders said after Colorado's comeback win

The Rock surprises Coach Prime in Week 3

Dwayne "The Rock" Johnson appeared on ESPN College GameDay's set in Boulder, Colorado, to join Deion Sanders, who was discussing the Week 3 game against Colorado State. Sanders was surprised by The Rock's entrance and even took off his hat when greeting him.

Shedeur does the Deion Sanders dance

In Week 2, Colorado quarterback Shedeur Sanders performed Deion Sanders' signature dance after scoring a touchdown in a 36-14 win over Nebraska.

Prime Effect resulted in a significant home opener profit

In a video, Sanders reported that Coach Prime's first game as Colorado's head coach brought in a whopping $18 million for the city of Boulder.

The game, which saw Colorado beat Nebraska 36-14, drew a crowd of 53,241 fans to Folsom Field. The average ticket price for the game was $400.

Colorado Football Week 2: Shedeur Sanders drops Deion Sanders dance in blowout win over Nebraska

Coach Prime’s special moment with Horn Jr.’s dad

During his weekly Coach Prime's Playbook with Romi Bean show, Deion Sanders shared that one of his highlights from Saturday's Week 1 win against TCU was speaking with Jimmy Horn Jr.'s father on the phone, who expressed gratitude towards Sanders for taking care of his son.

Horn Jr. mentioned that Coach Prime fulfills his promises and takes care of him both on and off the field, reminding him of his father.

“Sanders is taking care of me, making sure I’m good mentally, physically, and emotionally,” Horn Jr. said

Colorado Buffaloes wide receiver Jimmy Horn Jr. runs the ball against TCU
Colorado Buffaloes wide receiver Jimmy Horn Jr. runs the ball against TCU

Coach Sanders' maestro of the pregame speech

It's hard to pick just one example of Sanders' pregame flow. By now you can set your watch to a weekly moment that will inspire and motivate, regardless as to whether you are suiting up for Colorado.

Deion Sanders, Colorado start season strong

Colorado caused a major upset in Week 1 by defeating TCU 45-42, making Sanders' much-anticipated debut as Buffaloes head coach a success. Sanders left Jackson State as Head coach for Colorado with one goal: to rebuild the Colorado Football program that came off a 1-11 season in 2022 and so far he is succeed with the mission.

This article originally appeared on USA TODAY: Speeches and Sunglasses: Coach Prime's best moments of the 2023 season