Caitlin Clark is the face of college basketball
Iowa basketball guard Caitlin Clark continues setting records and breaking new ground on and off the basketball court. Read more on Yahoo Sports.
Video Transcript
- Caitlin Clark is the face of college basketball. That's right. All college basketball. She's in a league of her own and can't stop setting records on and off the court.
She's averaging 32 points a game, putting her on pace to break Kelsey Plum and Pete Maravich's D1 scoring records. Her autographed trading card sold for $78,000, shattering the previous record of $11,500 for a Diana Taurasi rookie card. The only female athlete to demand a higher price-- Serena Williams. No big deal.
TV ratings. The Iowa versus Ohio State game brought in 1.93 million viewers. The largest audience for a regular season women's basketball game since 2010.
And Iowa is set to be featured on all four major networks, a first in women's hoops. Ticket sales are soaring as well. Iowa sold out every home game in the season, a first in program history.
And Iowa opponents have seen a 150% spike in attendance. Ticket prices are even getting into the thousands. She's raked in about $3 million in NIL deals with brands like Nike, Gatorade, Tops and Bose.
She even has her own cereal. Caitlyn's Crunch Time.
CAITLYN CLARK: It tastes like Frosted Flakes, and it's the best cereal in the world.
- The big picture, Clark isn't the first culture shifting or money making star of the NIL era. The Hawkeyes legend has benefited from the momentum of women's sports, but she's also helped amplify it. The bottom line, though, we've never seen a star quite like Clark.