Bronny, Bryce James sign NIL representation deals with Klutch Sports Group
Bronny and Bryce James, the two sons of LeBron James, have signed with the Klutch Sports Group to pursue name, image and likeness endorsement and sponsorship opportunities, the agency announced.
Of course, the agency was founded by Rich Paul and currently represents LeBron and several other high-profile athletes in the NBA and NFL. Bronny and Bryce were long expected to join the agency once they were ready to begin pursuing NIL deals.
Bronny, a four-star prospect at Sierra Canyon High School, turned 18 years old in October and signed an NIL deal with Nike, along with four other student-athletes. He also joined Beats by Dre and appears alongside LeBron in several ad campaigns.
He has not yet announced his intentions after his senior year of high school. His parents have said they believe Bronny is leaning toward going to college over professional programs such as the NBA G League Ignite or Overtime Elite.
Bronny visited Ohio State in September for his first recruiting visit.
Meanwhile, Bryce, 15, received his first official scholarship offer in August from Duquesne University in Pittsburgh, Pennsylvania. The team is coached by Keith Dambrot, who coached LeBron for two years in high school at St. Vincent-St. Mary in Akron, Ohio.
Bryce, who is listed at 6-foot-6, does not have a high school ranking, but he also attends Sierra Canyon with Bronny. The early scouting report on Bryce by some experts is that he could eventually be better than Bronny, the No. 40 prospect in his class.
Sierra Canyon squared off against Carmelo Anthony’s son, Kiyan, and Christ the King in the Geico High School Showcase on Monday in Chatsworth, California. Bronny had 12 points, six rebounds, three assists and two steals in the win while Kiyan had eight points.
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