Except for the fact that he beat Tom Watson, depriving us of one of the great sports moments in history, Stewart Cink's victory at last year's British Open was, without a doubt, a win for the good guys. Cink, an everyday cat who just happens to play golf better than almost anybody on earth, has kept a level head even as he's ascended golf's highest peaks. (See, for instance, the uses he found for the Open's Claret Jug trophy, from beer stein to barbecue sauce pitcher.)
Cink also has well over a million fans on Twitter, and Nike Golf decided to get them in on the act as he returned to defend his title. Nike solicited motivational Tweets from Cink's audience, and stenciled a couple hundred of them onto his golf bag to get him going.
The messages ranged from go-get-'em-champ to goofy. See below for a closeup of some of the Tweets. And count the days until a golfer has a running, ever-changing marquee on the back of his bag.