Bears safety Eddie Jackson is creating his own cereal that will hit stores this fall

You’ll soon be able to purchase a cereal from Chicago Bears safety Eddie Jackson.

Jackson is partnering with PLB Sports & Entertainment to release BoJack’s Cinnamon Toast Squares, a limited edition cereal, this fall. A portion of the proceeds will benefit Jackson’s Remain to Reach Foundation, which works with at-risk youth who have previously been incarcerated to inspire and provide resources after their release.

Jackson’s cereal will be available to purchase locally in Chicago at Mariano’s stores, as well as online at PLBSE.com.

“I’m extremely excited to team up with PLB Sports & Entertainment to create my own cereal, which benefits the Remain to Reach Foundation and honors my best friend, Romario Olivier,” Jackson said in a statement. “This is a unique opportunity to promote a great cause.”

For more than 30 years, PLB Sports and Entertainment has created unique cereal brands with different athletes. Jackson joins a group of athletes that includes Patrick Mahomes Mahomes Magic Crunch, Doug Flutie’s Flutie Flakes, Josh Allen’s Josh Jaq’s and more.

“Eddie Jackson is an amazing talent representing the city of Chicago and to his home of Broward County, Florida. The important work he does with his Remain to Reach Foundation, which aims to inspire and provide resources for at-risk youth, far exceeds any interception or tackle,” said Director of Partnerships Troy Witt. “PLBSE is thrilled to have Eddie as part of our 2021 NFL partnership class.”

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