Arkansas Softball inks NIL deal unlike any before

One local car dealership is dedicated to shedding more light on women’s collegiate athletics in a way that has never been done before.

Everett Buick GMC in Bryant, Ark. is partnering with Arkansas Softball to provide a Name, Image, Likeness (NIL) opportunity to all softball players in an effort to increase the visibility of women’s sports through Buick’s “See Her Greatness” campaign. Pig Trail Nation was the first to report the story.

“Female athletes make up 40 percent of total athletes in the NCAA, but they get less than 10 percent of the media coverage,” says Susie Everett of Everett Buick GMC. “We are committed to doing something to help these women by partnering with each Division I softball athlete at the University of Arkansas.”

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Head coach Courtney Diefel says that she is appreciative of Everett Buick GMC’s generosity and advocacy towards promoting women’s athletics.

According to Buick’s website, the “See Her Greatness” movement’s mission is to help increase women’s visibility in sports by encouraging viewership, supporting initiatives that drive equity, and creating platforms for women to have meaningful conversations about the issues that face them.


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