The story behind Cheryl Tiegs’ fishnet photo

The shot of Cheryl Tiegs in that fishnet suit is one of the most famous modeling photos of all time.

And even though it was taken more than 30 years ago, it’s so controversial that Terry McDonell, editor of the Sports Illustrated group, says that even today, he wouldn’t consider putting that shot on the cover.

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Inside the SI Swimsuit Issue

As part of my documentary, “Business Model: Inside The Sports Illustrated Swimsuit Issue,” I talked to Tiegs, the photographer Walter Iooss and Jule Campbell, the editor of the magazine at the time.

Questions? Comments? Email SportsBiz@cnbc.com. Or check out more Sports Biz with Darren Rovell.

Updated Wednesday, Jan 27, 2010