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Times Square transforms into Super Bowl Boulevard

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  • New York yellow cabs pass beneath a display for the NFL Extra Points issued by Barclaycard sweepstakes outside the Barclays Tower near Times Square, Wednesday, Jan. 29, 2014, in New York. NFL Extra Points offered pedestrians a chance to win tickets to Super Bowl XLVIII on Feb. 2 by photographing their favorite team's card and tweeting it. (John Minchillo/AP Images for Barclaycard)
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    New York yellow cabs pass beneath a display for the NFL Extra Points issued by Barclaycard sweepstakes outside the Barclays Tower near Times Square, Wednesday, Jan. 29, 2014, in New York. NFL Extra Points offered pedestrians a chance to win tickets to Super Bowl XLVIII on Feb. 2 by photographing their favorite team's card and tweeting it. (John Minchillo/AP Images for Barclaycard)

    New York yellow cabs pass beneath a display for the NFL Extra Points issued by Barclaycard sweepstakes outside the Barclays Tower near Times Square, Wednesday, Jan. 29, 2014, in New York. NFL Extra Points offered pedestrians a chance to win tickets to Super Bowl XLVIII on Feb. 2 by photographing their favorite team's card and tweeting it. (John Minchillo/AP Images for Barclaycard)
  • IMAGE DISTRIBUTED FOR MACY'S INC. - The Super Bowl Virtual Theater debuts on the Broadway facade of Macy's Herald Square, entertaining crowds along Super Bowl Boulevard on Wednesday, Jan. 29, 2014 in New York City. The ten-minute show continues nightly through Saturday, as part of Super Bowl Boulevard festivities. (Jonathan Fickies/AP Images for Macy's Inc.)
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    IMAGE DISTRIBUTED FOR MACY'S INC. - The Super Bowl Virtual Theater debuts on the Broadway facade of Macy's Herald Square, entertaining crowds along Super Bowl Boulevard on Wednesday, Jan. 29, 2014 in New York City. The ten-minute show continues nightly through Saturday, as part of Super Bowl Boulevard festivities. (Jonathan Fickies/AP Images for Macy's Inc.)

    IMAGE DISTRIBUTED FOR MACY'S INC. - The Super Bowl Virtual Theater debuts on the Broadway facade of Macy's Herald Square, entertaining crowds along Super Bowl Boulevard on Wednesday, Jan. 29, 2014 in New York City. The ten-minute show continues nightly through Saturday, as part of Super Bowl Boulevard festivities. (Jonathan Fickies/AP Images for Macy's Inc.)
  • A woman throws a football through a snowflake on Broadway as preparations continue for Super Bowl XLVIII in New York January 29, 2014. REUTERS/Eric Thayer
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    A woman throws a football through a snowflake on Broadway as preparations continue for Super Bowl XLVIII in New York

    A woman throws a football through a snowflake on Broadway as preparations continue for Super Bowl XLVIII in New York January 29, 2014. REUTERS/Eric Thayer
    Reuters
  • A field goal stands at an event space on Super Bowl Boulevard in Times Square before Indianapolis Colts placekicker Adam Vinatieri kicks a football to benefit NFL Play60 with a $10,000 donation from NFL Extra Points issued by Barclaycard, Wednesday, Jan. 29, 2014, in New York. (John Minchillo/AP Images for Barclaycard)
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    A field goal stands at an event space on Super Bowl Boulevard in Times Square before Indianapolis Colts placekicker Adam Vinatieri kicks a football to benefit NFL Play60 with a $10,000 donation from NFL Extra Points issued by Barclaycard, Wednesday, Jan. 29, 2014, in New York. (John Minchillo/AP Images for Barclaycard)

    A field goal stands at an event space on Super Bowl Boulevard in Times Square before Indianapolis Colts placekicker Adam Vinatieri kicks a football to benefit NFL Play60 with a $10,000 donation from NFL Extra Points issued by Barclaycard, Wednesday, Jan. 29, 2014, in New York. (John Minchillo/AP Images for Barclaycard)
  • NFL Extra Points Credit Card brand ambassador and Indianapolis Colts placekicker Adam Vinatieri kicks a football to benefit NFL Play60 with a $10,000 donation from NFL Extra Points issued by Barclaycard at the field goal activation on Super Bowl Boulevard in Times Square, Wednesday, Jan. 29, 2014, in New York. (John Minchillo/AP Images for Barclaycard)
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    NFL Extra Points Credit Card brand ambassador and Indianapolis Colts placekicker Adam Vinatieri kicks a football to benefit NFL Play60 with a $10,000 donation from NFL Extra Points issued by Barclaycard at the field goal activation on Super Bowl Boulevard in Times Square, Wednesday, Jan. 29, 2014, in New York. (John Minchillo/AP Images for Barclaycard)

    NFL Extra Points Credit Card brand ambassador and Indianapolis Colts placekicker Adam Vinatieri kicks a football to benefit NFL Play60 with a $10,000 donation from NFL Extra Points issued by Barclaycard at the field goal activation on Super Bowl Boulevard in Times Square, Wednesday, Jan. 29, 2014, in New York. (John Minchillo/AP Images for Barclaycard)
New York yellow cabs pass beneath a display for the NFL Extra Points issued by Barclaycard sweepstakes outside the Barclays Tower near Times Square, Wednesday, Jan. 29, 2014, in New York. NFL Extra Points offered pedestrians a chance to win tickets to Super Bowl XLVIII on Feb. 2 by photographing their favorite team's card and tweeting it. (John Minchillo/AP Images for Barclaycard)
IMAGE DISTRIBUTED FOR MACY'S INC. - The Super Bowl Virtual Theater debuts on the Broadway facade of Macy's Herald Square, entertaining crowds along Super Bowl Boulevard on Wednesday, Jan. 29, 2014 in New York City. The ten-minute show continues nightly through Saturday, as part of Super Bowl Boulevard festivities. (Jonathan Fickies/AP Images for Macy's Inc.)
A woman throws a football through a snowflake on Broadway as preparations continue for Super Bowl XLVIII in New York January 29, 2014. REUTERS/Eric Thayer
A field goal stands at an event space on Super Bowl Boulevard in Times Square before Indianapolis Colts placekicker Adam Vinatieri kicks a football to benefit NFL Play60 with a $10,000 donation from NFL Extra Points issued by Barclaycard, Wednesday, Jan. 29, 2014, in New York. (John Minchillo/AP Images for Barclaycard)
NFL Extra Points Credit Card brand ambassador and Indianapolis Colts placekicker Adam Vinatieri kicks a football to benefit NFL Play60 with a $10,000 donation from NFL Extra Points issued by Barclaycard at the field goal activation on Super Bowl Boulevard in Times Square, Wednesday, Jan. 29, 2014, in New York. (John Minchillo/AP Images for Barclaycard)

The largest show on Broadway opened in New York on Wednesday when the city turned over a 3/4 mile stretch of Midtown for a "Super Bowl Boulevard" street fair, drawing thousands of locals and visitors.

Officials estimate that 1 million people would visit the 13 blocks between 34th Street and 47th Street closed off to cars for attractions that also included a concert stage where performers such as Broadway star Michael Cavanaugh and Blondie are scheduled to perform nightly.
— Reuters