From the Marbles - NASCAR

After crossing the bricked finish line on Sunday, the winner of the Indianapolis 500 will drive into the winner’s circle, be presented with a celebratory wreath and take a swig from a cold bottle of milk. The latter is one of the grandest traditions in sports, but also one of the most confusing. Why milk? Why is it in a bottle? And (this one was actually asked by a girl I knew in college) has it been sitting in the sun all day?

After solving mysteries in Beijing, Boston and Augusta, GA, the old Y! Sports investigative unit is here to answer all your questions in order to solve the mystery of the milk-drinking drivers. It all started in 1933. After Louis Meyer won his second Indianapolis 500, he requested a cold bottle of buttermilk to quench his thirst. The Yonkers, NY native had grown up drinking the beverage and favored it throughout his racing days.

Three years later, Meyer won his third title and, again, he requested a cold glass of buttermilk to celebrate. This time, a newspaper photographer snapped a photo of Meyer taking a swig from the bottle while holding up three fingers, one to represent each of his Indy victories. The shot would appear the next day in a number of newspapers.

As legend has it, a local dairy executive saw the photo and, realizing a great marketing opportunity, vowed that milk would be given to the winner the following year. (They had thought Meyer was drinking regular milk, not buttermilk.) Except for a stretch from 1947 to 1955, milk has been presented at the Indianapolis Motor Speedway ever since.

Today, instead of buttermilk, the winner is given a choice between whole milk, two percent and skim. Those bottles are held in a cooler by two selected Southern Indiana dairy farmers and are etched with the words “Indianapolis 500 winner,” making the bottles not just a beverage receptacle but a trophy in their own right. The drivers seem to like the milk, not just for what it represents, but because of its taste as well.

Dario Franchitti said in 2007 that the milk is: “Good. Really good. They chill it and it's very cold. I went for full fat inside and then I went outside in Victory Circle after the rain stopped and I had another bottle and I think that was 2%. That was good as well. I was liking the milk.”

Personally, I can’t imagine that milk is the ideal beverage to consume immediately after finishing a grueling three-hour race run at 200 mph in cramped, often-sweltering conditions. But for the racers at Indianapolis Motor Speedway on Sunday afternoon, no drink would be finer. Thanks to the Indiana Dairy Council for helping solve this mystery. We’ll be raising a tall glass of skim in their honor this Sunday.

For more of The Marbles' Indy 500 coverage, click here, and follow us on Twitter at  @chaztopher and @jaybusbee.

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494 Comments

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  1. brinirmess
    1. Posted by brinirmess Sat May 23, 2009 12:49 pm EDT

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    Because it does a body good!
  2. Rudy88
    2. Posted by Rudy88 Sat May 23, 2009 12:55 pm EDT

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    Jay - You forget to mention that when Emerson Fittipaldi won the Brick yard 500, at least one of the two times, he drank orange juice instead of misl. The reason - He owns an orange plantation in Brazil!
  3. Rudy88
    3. Posted by Rudy88 Sat May 23, 2009 12:56 pm EDT

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    That was supposed to say, instead of MILK!
  4. kinggeorge
    4. Posted by kinggeorge Sat May 23, 2009 2:19 pm EDT

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    "...the old Y! Sports investigative unit..."? Who exactly is on this crack team of reporters? And can your "unit" please find Waldo, he's been gone an awfully long time.
    Nice bit of history Chris. Now if your done with Jay please let him get back to pissing off Jr. Nation and Kyle's Kiddies. Good job guys.
  5. Willy Doer
    5. Posted by Willy Doer Sat May 23, 2009 3:02 pm EDT

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    "Crack" is the keyword. Could you imagine turning up a quart of f-ing BUTTERMILK after 500 miles of dehydration! Puuuuukkkkeeee!
  6. Frevic
    6. Posted by Frevic Sat May 23, 2009 3:10 pm EDT

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    Good thread, but then some idiot has to bring the Kyle-Jr thing into it, jesus, does it ever end
  7. Helen or Rigby
    7. Posted by Helen or Rigby Sat May 23, 2009 3:44 pm EDT

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    Aggressive!!!!!!!
  8. irkt
    8. Posted by irkt Sat May 23, 2009 3:57 pm EDT

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    More useless trivia to clutter my already addled mind.
    Jesus hates the Yankees!
  9. ericfmcclung
    9. Posted by ericfmcclung Sat May 23, 2009 4:13 pm EDT

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    buttermilk is awesome.
  10. Ole Hansom
    10. Posted by Ole Hansom Sat May 23, 2009 4:33 pm EDT

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    A good cold glass of milk is great anytime, especially when you are tired, stressed and need a boost of protein and energy.
  11. C C
    11. Posted by C C Sat May 23, 2009 5:23 pm EDT

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    What no chocolate milk? It's the 21st century, offer them chocolate milk! (skim milk,1%,2% and whole milk are offered but NO CHOCOLATE..
  12. KC
    12. Posted by KC Sat May 23, 2009 5:28 pm EDT

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    OWW. my bones are so brittle!! But I always drink plenty of.......MALK??
  13. Dude
    13. Posted by Dude Sat May 23, 2009 5:28 pm EDT

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    And race officials frown on any driver drinking an alcoholic beveerage while still in uniform (champaigne on podiums is n/a)
  14. Judy
    14. Posted by Judy Sat May 23, 2009 5:28 pm EDT

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    At least milk is a healthy drink. Much better than swigging on a bottle of beer.
  15. Slick
    15. Posted by Slick Sat May 23, 2009 5:28 pm EDT

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    If I won, I'd want a nice tall Chocolate Milk. Or a Kaluha and Cream...
  16. GRiMMY MC
    16. Posted by GRiMMY MC Sat May 23, 2009 5:28 pm EDT

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    GUD STUFF, so what if the driver is lactose intolerant......hmmm?
  17. Ali
    17. Posted by Ali Sat May 23, 2009 5:28 pm EDT

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    i dont really watch nascar but this is a very good topic to research. GOT MILK?
  18. SeanK
    18. Posted by SeanK Sat May 23, 2009 5:28 pm EDT

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    How about a shot of vodka. They are not driving anywhere after going 500 miles.
  19. Emily S
    19. Posted by Emily S Sat May 23, 2009 5:29 pm EDT

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    What if the winner is lactose intorerant?
    lol
  20. Brian
    20. Posted by Brian Sat May 23, 2009 5:29 pm EDT

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    So what happens if the winner is lactose intolerant?
  21. Jessica P
    21. Posted by Jessica P Sat May 23, 2009 5:29 pm EDT

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    lol... i drink milk after softball games and volleyball games.. it just tastes right!!
  22. SeanK
    22. Posted by SeanK Sat May 23, 2009 5:30 pm EDT

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    Whoever made the NASCAR comment needs to realize that the Indy 500 is not, I repeat , IS NOT NASCAR.
  23. Dawn A
    23. Posted by Dawn A Sat May 23, 2009 5:30 pm EDT

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    Hope there are no dairy allergies out there among the racers! They may want to consider a soy option too!
  24. Brett
    24. Posted by Brett Sat May 23, 2009 5:30 pm EDT

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    i like chocolate milk!!!

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