Iowa fans attending this week's game against Louisiana-Monroe will be sporting green to honor former Hawkeye Brent Greenwood, who is in a medically induced coma at Iowa Hospitals and Clinics. Greenwood, who graduated last season, collapsed during a workout in Bettendorf, Iowa.
Iowa fans are mounting a grassroots campaign that includes a Facebook page and Twitter messages telling people to wear green this weekend.
The Facebook page, "Wear Green for Greenwood," is selling green T-shirts. The site says proceeds from the shirts will be donated to the Greenwood family or a heart related charity.
According to reports, Greenwood suffered a heart attack while working out at his former high school when he collapsed around 3 p.m. on Sept. 10. The high school's medical training staff rushed to his aid, he was given CPR and taken to the hospital by ambulance.
He's been in the medically induced coma since.
On Sept. 14, members of the Pleasant Valley school district showed their support by wearing green on Greenwood's 24th birthday. During the Pleasant Valley-Bettendorf football game last Friday, members of both teams and the student councils met at midfield before the game and released 30 balloons to honor the number Greenwood wore at Iowa.
Greenwood was signed as an undrafted free agent by the Pittsburgh Steelers, but was released during final cuts. He was a walk-on at Iowa, but started 29-straight games for the Hawkeyes.
His parents released a statement as Greenwood continues to fight for his life.
"Brett continues to fight and to make improvements," the family said. "We would ask that you continue to keep Brett in your thoughts and prayers, now more than ever."