To get a crowd on opening day, the Marlins ticket office is trying to lure fans with this offer: Buy a ticket to the team's April 8 home opener against the Atlanta Braves and get a free ticket to another game in April or May. This officially makes them the Payless Shoe Source of baseball.
You'll recall that when single-game tickets went on sale there were fewer people there than a Starbucks drive-thru at 8 a.m. That's despite the fancy two-year-old stadium in South Florida.
From the South Florida Sun-Sentinel:
Last year anyone who didn’t purchase a season-ticket plan had to enter a lottery for a slim chance of scoring a ticket to the inaugural opener.
Marlins President David Samson recently said season-ticket sales had fallen from just over 12,000 in 2012 to fewer than 5,000. Asked if he expected a sellout for the opener, he said, “I don’t know. I really don’t.”
It sounds very minor-league, doesn't it? But, really, the whole things makes sense. The Marlins are going to have a lot of empty seats this season, and we now live in the Groupon era, where getting a "deal" guides buying decisions. Might as well give some tickets away. What's to lose?
Oh, yes. Dignity.
Wait, this just in: The Marlins have traded their dignity to Toronto too — for a bucket of popcorn and $50 cash.