Shutdown Corner - NFL

Thu Nov 06, 2008 11:15 am EST

There is no saving you from 'Saved by Zero'

It's one of the downsides to being a sports fan. You watch the same programming all the time, and you get hammered with the same commercials all the time. The right commercial can stick in your head like the way the kids laughed at you when you peed yourself in 2nd grade.

The most infamous time of year for this is the NCAA basketball tournament, as everyone watches CBS for 12 hours a day, for four consecutive days, and no one at CBS has the basic human decency to think ahead and mix up the commercials a little bit (my boycott of Coke Zero continues). Those who watched every game of the World Series would like have a few words with Frank Caliendo, too.

The NFL is not without their issues along the same lines. The one that's brutalizing me this year is Subway's "Five Dollar Foot-loooooooong," but apparently, that's not the one that's getting the goat of the rest of the nation. I don't know that I've ever seen an actual AP article about how people hate a commercial before.

The commercial in question? Toyota's "Saved by Zero" campaign.

Bad news, gang. It's not stopping. Toyota's extending their little financing deal, and thus, they're extending the amount of time that this commercial will be pumping through your television set.

I called my local Toyota dealership and asked them, and even if you buy a brand new Toyota, there's no way for you to get away from the "Saved by Zero" jingle. You're taking it in the ear, no matter what. It's like herpes.

Of course, the all-time heavyweight champion in this category is John Mellencamp's, "This is Our Country," the song that was supposed to make Chevy trucks seem more ... I don't know, American. Mellencamp still gives me night terrors, and if I ever see him, I'm going to follow him around with my laptop, playing the "Saved by Zero" song in his ear for five consecutive hours.

Gracias, Kissing Suzy Kolber.

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25 Comments

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  1. Envigado
    1. Posted by Envigado Thu Sep 03, 2009 4:24 pm EDT

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    Oh man... MJD I was about to bring this one up when you were complaining about five dolla footlongs (which I must admit I find kinda catchy).
    Nice to know I'm not alone on this, because I find it very irritating. And it's not even like Saved By Zero is a bad song. And to add to my suffering, the radio station we got on at the job has this joint in steady rotation.
    Yes, easily the worst ad on TV at the moment.
  2. MarkV
    2. Posted by MarkV Thu Sep 03, 2009 10:32 pm EDT

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    I concur completely! I am considering dvring football games and starting to watch them an hour late to be able to FF by all the commercials. I have had issues with many commercials over the years, but the car and truck ones have to be the absolute worst! Ok, maybe the political ads are as bad, but they only last 1 year out of every 4.
  3. Will
    3. Posted by Will Thu Sep 03, 2009 4:25 pm EDT

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    I've seen that Toyota ad many times, but I hardly notice it. However, those annual toyotathon ads drive me bonkers.
    Also, last year I wrote Chevy and told them they had overdone the Mellencamp ad so much that seeing their trucks on the road made me angry. I like to think I have some small part in those ads being out of circulation.
  4. Rik
    4. Posted by Rik Thu Sep 03, 2009 10:46 pm EDT

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    I'm this close of selling my Toyota because of this ad .............seriously !!
  5. Matt
    5. Posted by Matt Thu Sep 03, 2009 3:18 pm EDT

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    Yeah, I don't like the Subway Five Dolla Footlong commercial either, but I've at least learned to block that one out to the point where I don't want to throw my remote through the TV like this one.
  6. Scott E
    6. Posted by Scott E Thu Sep 03, 2009 3:34 pm EDT

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    The secret to avoiding this malaise is to drink beau coup beer. This way, you run out to the john every time there is a timeout. Now don't tell me you have a flat screen in your loo. If you do, it's your own fault.
  7. Reepicheep
    7. Posted by Reepicheep Thu Sep 03, 2009 7:11 pm EDT

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    I'd take the Chevy/Mellencamp ads over "Saved by Zero" any day of the week.
  8. Mort H
    8. Posted by Mort H Thu Sep 03, 2009 9:24 pm EDT

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    I never thought I'd miss "This Is Our County" but that Saved by Zero ad is the absolute worst. I mean, it might be in the top four or five of the worst songs I've ever heard in my life. When I found out it's a real song, I couldn't believe it. It's baffling why Toyota would dig up a truly awful, unsuccessful song from 25 years ago and use it to annoy males 18-45 today. I just don't get it.
    It is honestly making me think about never owning a Toyota.
  9. Shane C
    9. Posted by Shane C Thu Sep 03, 2009 4:11 pm EDT

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    It 's a real song?
    no way.
  10. The Thrilla in Vanilla
    10. Posted by The Thrilla in Vanilla Thu Sep 03, 2009 11:01 pm EDT

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    The Saved By Zero campaign is our pennance for the awesome Heidi Klum half-naked Guitar Hero commercial.
  11. Envigado
    11. Posted by Envigado Thu Sep 03, 2009 4:24 pm EDT

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    Real song, it was a hit too and has always got a lot of burn.
    Try not to hold this against the song though. Pretty sure they chopped it up all wack as opposed to it being a straight excerpt, because until a few weeks ago the real version never made me wanna sock somebody. Toyota are the real offenders here.
  12. bill b
    12. Posted by bill b Thu Sep 03, 2009 2:47 pm EDT

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    No mention of the 'Shroom and Swiss characters huh?
    That's another one I'm getting really [profane] tired of.
  13. The Layt Show
    13. Posted by The Layt Show Thu Sep 03, 2009 6:54 pm EDT

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    12 words: "I had NO idea my gold jewelry was worth so much money."
  14. ddlsin
    14. Posted by ddlsin Thu Sep 03, 2009 8:45 pm EDT

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    I can't stand that commercial either, but instead of getting frustrated every time it comes on I usually just start singing along in the same soulful, passionate way the guy in the commercial is singing.
    My roommates hate me. :)
  15. The Walking Dude
    15. Posted by The Walking Dude Thu Sep 03, 2009 4:56 pm EDT

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    God, I love my DVR. Start recording, make a trip to the store for liquid supplies, start watching 30-45 minutes after kick-off, then fast forward past all of the brain-cramping commercials. I can't decide if the DVR, NFL Sunday Ticket, or high definition is the greatest invention ever. Actually, I think on-line porn is still the winner.
  16. Jon
    16. Posted by Jon Thu Sep 03, 2009 4:45 pm EDT

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    catchy. both of 'em.
  17. duanne81
    17. Posted by duanne81 Thu Sep 03, 2009 3:49 pm EDT

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    how about " Vivaaaa Viagra!" all those male enhancement ads get way to much airtime
  18. Dudly
    18. Posted by Dudly Thu Sep 03, 2009 3:49 pm EDT

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    let's hope that one of the most under rated '80s bands of all time..The Fixx.., is reaping in tons of commercial royalty monies from this insipid ad campaign.
  19. G
    19. Posted by G Thu Sep 03, 2009 3:12 pm EDT

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    Ok, I completely agree. The saved by zero thing is not only annoying, but it actually makes me hate Toyota a little more everytime I hear it. Isn't that the opposite effect that Ad campaigns are supposed to have.
    But thats not why I'm commenting. You CAN NOT bring "the Coug" into this conversation. That song is great, the Ads are great, and at least you can put a face with the song when you hear it. Does anyone even know who wrote that Saved by Zero crap? Is it a real song or did Toyota hire someone to write it? Awful!
    Love ya Cougar!
  20. Max_Powers
    20. Posted by Max_Powers Thu Sep 03, 2009 4:33 pm EDT

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    I'm with Scott E. -- drink lots o beer and spend commercial breaks in the john.
    Saved by pee-roooooooooom
  21. Lo
    21. Posted by Lo Thu Sep 03, 2009 7:26 pm EDT

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    OMG I HATE that song! It makes me wanna break things. Glad to see I'm not the only one.
  22. Matt J
    22. Posted by Matt J Thu Sep 03, 2009 7:31 pm EDT

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    How could you forget the Geico cavemen???
  23. Shep D
    23. Posted by Shep D Thu Sep 03, 2009 3:24 pm EDT

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    I actually sent them an email about this very comercial last week. I got one back appoligizing.
  24. A Polamalu Fan
    24. Posted by A Polamalu Fan Thu Sep 03, 2009 2:57 pm EDT

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    man and i though i was the only 1 that hates this commercial
  25. BMT
    25. Posted by BMT Thu Sep 03, 2009 3:04 pm EDT

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    So what! Who cares?

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