Thu Nov 06, 2008 11:15 am EST
It's one of the downsides to being a sports fan. You watch the same programming all the time, and you get hammered with the same commercials all the time. The right commercial can stick in your head like the way the kids laughed at you when you peed yourself in 2nd grade.
The most infamous time of year for this is the NCAA basketball tournament, as everyone watches CBS for 12 hours a day, for four consecutive days, and no one at CBS has the basic human decency to think ahead and mix up the commercials a little bit (my boycott of Coke Zero continues). Those who watched every game of the World Series would like have a few words with Frank Caliendo, too.
The NFL is not without their issues along the same lines. The one that's
brutalizing me this year is Subway's
"Five Dollar Foot-loooooooong," but apparently, that's not the one
that's getting the goat of the rest of the nation. I don't know that I've ever seen an actual AP article about how people hate a commercial before.
The commercial in question? Toyota's "Saved by Zero" campaign.
Bad news, gang. It's not stopping. Toyota's extending their little financing deal, and thus, they're extending the amount of time that this commercial will be pumping through your television set.
I called my local Toyota dealership and asked them, and even if you buy a brand new Toyota, there's no way for you to get away from the "Saved by Zero" jingle. You're taking it in the ear, no matter what. It's like herpes.
Of course, the all-time heavyweight champion in this category is John Mellencamp's, "This is Our Country," the song that was supposed to make Chevy trucks seem more ... I don't know, American. Mellencamp still gives me night terrors, and if I ever see him, I'm going to follow him around with my laptop, playing the "Saved by Zero" song in his ear for five consecutive hours.
Gracias, Kissing Suzy Kolber.
Shutdown Corner is an NFL blog edited by Matthew J. Darnell. Email him, and follow him on Twitter.

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25 Comments
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Nice to know I'm not alone on this, because I find it very irritating. And it's not even like Saved By Zero is a bad song. And to add to my suffering, the radio station we got on at the job has this joint in steady rotation.
Yes, easily the worst ad on TV at the moment.
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Also, last year I wrote Chevy and told them they had overdone the Mellencamp ad so much that seeing their trucks on the road made me angry. I like to think I have some small part in those ads being out of circulation.
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It is honestly making me think about never owning a Toyota.
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no way.
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Try not to hold this against the song though. Pretty sure they chopped it up all wack as opposed to it being a straight excerpt, because until a few weeks ago the real version never made me wanna sock somebody. Toyota are the real offenders here.
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That's another one I'm getting really [profane] tired of.
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My roommates hate me. :)
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But thats not why I'm commenting. You CAN NOT bring "the Coug" into this conversation. That song is great, the Ads are great, and at least you can put a face with the song when you hear it. Does anyone even know who wrote that Saved by Zero crap? Is it a real song or did Toyota hire someone to write it? Awful!
Love ya Cougar!
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Saved by pee-roooooooooom
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