Ball Don't Lie - NBA

Reebok debuted their new line of Rajon Rondo ads last night, and early blogoshere returns show they're an instant viral hit. (VIRAL!) The first of three spots features former dunk champ Dee Brown showing his dental patients what it's like to be "Rondo'd." Yes, the young Celtics' guard is now a verb. It's a shame we didn't have this in time for Sameer.

After the jump, two more spots featuring "Jo Jo" White and a very hungry Vince Wilfork.

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