Devil Ball Golf - Golf

The LPGA just took a small but very significant step forward in the world of sports media. Starting this season, the LPGA will officially credential bloggers at its tournaments just like any other media.

Wait, bloggers? You mean those live-in-their-mother's-basement couldn't-get-a-job-at-a-real-paper nerds? Yeah ... sort of. But that hack description of bloggers hasn't fit in three years, and credit the LPGA for recognizing the value of a new media stream. Bloggers are often able to write in greater detail, greater scope or greater humor than their old-media brethren who are limited by either advertising space or their own imagination. (And no, the fact that a blogger is telling you this has nothing at all to do with that assessment.)

Bloggers have generally terrified old-media and professional sports teams for the same reason that Elvis terrified '50's-era parents -- we don't understand it, the kids are dancing to it, therefore it must be evil. And while some teams have credentialed bloggers on a limited basis, many more have responded by sticking their heads firmly in their -- no, let's say in the sand -- and treating bloggers like cockroaches. Which always makes for good PR for the teams, as the Edmonton Oilers can tell you.

Now, while the LPGA has opened the door to a new media stream, this isn't a case where anybody who puts up a HOT CHIX GOLFIN' website will get to come in and pester Natalie Gulbis. No, the LPGA has wisely laid down the law in a series of hurdles any blogger must clear to be considered credential-worthy.

In brief, bloggers should have at least some journalistic background, the blog should have more traffic than just the blogger and his mom living upstairs, the blog needs to have original content on it, and the advertising should be appropriate (i.e. ads for "Vivid Video's Hole In One Vol. 13" probably won't work in your favor.)

What does this mean to you, the reader? Well, a broader diversity of coverage, for one thing. And sports fans who love to gripe about the media now have a chance to do it themselves and see how hard (or, really, easy) it is to cover a golf tournament. In short, it's a great opportunity, and the entire sports blogosphere ought to be thanking the LPGA, whether or not you even know your Creamers from your Ochoas.

So it'll be wonderful, until of course all us filthy bloggers get co-opted and corrupted by The Man, and a whole new batch of media revolutionaries rises up and lops off our heads. Till then, though, it's going to be a fun ride.

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13 Comments

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  1. TIGERATL
    1. Posted by TIGERATL Thu Sep 03, 2009 2:59 pm EDT

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    Where can I get a copy of Vivid Video's Hole In One Vol. 13? The LPGA needs all the publicity it can get. Good move.
  2. Bart M
    2. Posted by Bart M Thu Sep 03, 2009 3:02 pm EDT

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    hahaha lets see what happens with this....check out d a i l y b a l l b r e a k e r s for some great sports fun with great sports topics updated daily for you.......
  3. Lucas
    3. Posted by Lucas Thu Sep 03, 2009 3:33 pm EDT

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    As a co-founder of Blogs With Balls (http://www.blogswithballs.com) I would like to take this opportunity to extend credentials to the LPGA for our event.
  4. greg h
    4. Posted by greg h Thu Sep 03, 2009 4:15 pm EDT

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    Newspapers will be a thing of the past someday as will mail carriers! Bloggers are the future......Good for you, good for me, good for golf!
  5. Kelly G
    5. Posted by Kelly G Thu Sep 03, 2009 3:36 pm EDT

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    No newspapers! What about my comics?
  6. greg h
    6. Posted by greg h Thu Sep 03, 2009 4:15 pm EDT

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    Come on now, take the laptop into the toilet with you Kelly G...............Just get a longer cord! The comics are in there....Really!
  7. golfgirl
    7. Posted by golfgirl Thu Sep 03, 2009 10:04 pm EDT

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    Do you suppose they mind if we wear our pajamas to tournaments? That's the blogger's uniform, isn't it?
    Seriously, this is awesome and is, I believe a reflection of the dramatic changes in the world of journalism and media.
  8. ekim
    8. Posted by ekim Thu Sep 03, 2009 3:52 pm EDT

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    Hey they finally got a real snapshot of Busbee!
  9. Golfgal
    9. Posted by Golfgal Thu Sep 03, 2009 4:06 pm EDT

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    The LPGA instituted drug testing ahead of the PGA because they recognized it as a sport. Now they recognize that social media is not a fad, but a new form of journalism and it's to stay. Take a look at newspapers and what's happening to that industry. I rest my case.
    Golfgal
    www.golfgal.ca
  10. GolferInKilt
    10. Posted by GolferInKilt Thu Sep 03, 2009 4:11 pm EDT

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    I know for a fact that at least one PGA tournament (The Byron) also has an allowance for bloggers and web writers. Of course, I don't have my credentials yet, but at least it appears they're considering it.
  11. Dan the Obliviousman
    11. Posted by Dan the Obliviousman Thu Sep 03, 2009 7:43 pm EDT

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    There are so many of these blog monkeys out there we are going to need 50 tons of bananas on a regular basis...like every round...can they produce bananas that fast?
  12. Sean C
    12. Posted by Sean C Thu Sep 03, 2009 4:00 pm EDT

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    LPGA has it right IMHO. All hail the golf blogger.
  13. twofoot
    13. Posted by twofoot Thu Sep 03, 2009 10:25 pm EDT

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    I dont get why people bash NBC coverage, sure Dan Hicks is no Jim Nantz, but Johnny Miller is the best in the business when it comes to color commentary, he says an occasional off color mark but that only makes it interesting, he knows more about the golf swing than any other announcer and honestly I find him hilarious. If you complain that they are Tiger worshipers than get a clue, every single announcer is, but when you win 66 tournaments in less than 13 years, then the man deserves his credit.

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