Time to Pump the Brakes on a Possible IROC Return This Year

Anyone who got all excited about the announcement in January that Ray Evernham and Rob Kaufmann had acquired the International Race of Champions branding and that IROC was returning to race in 2024 can take the foot off the gas.

First, a little background. IROC was an all-star series that featured contemporary drivers from different disciplines (NASCAR, IndyCar, F1, IMSA, etc.) racing in identically prepared stock cars. The series raced generally four times a year from 1973 through 2006 before closing up shop. Most events were held as support races on NASCAR and CART/Champ Car World Series (now IndyCar) race weekends.

Evernham, whose IROC Holdings LLC group recently purchased the IROC branding, said in a press release in January that "IROC Holdings plans to bring the historic brand back to life.”

Many race fans assumed—or at least hoped—that "bring back to life" wording meant that IROC was truly returning to a race schedule, likely replacing the now-defunct Superstars Racing Experience (SRX) all-star series that competed from 2021-2023. The SRX was co-founded by Evernham and Tony Stewart, but Evernham was curiously absent from the project not long after its launch.

The SRX dissolved earlier this year due what organizers curiously called "market factors," despite the fact that it appeared that nearly every race was a sellout and the SRX had a weeknight prime-time TV deal with initially CBS and then ESPN.

Re-enter Evernham to the picture.

The latest IROC hype came in the form of a press announcement today that "first IROC event to be held in nearly 20 years is set to take place July 19-20 at Lime Rock Park as part of the SpeedTour All-Star Race weekend. Featuring both an on-track racing exhibition and static display, the event will reunite original IROC competitors with cars actually raced in the legendary series."