Mavs star Kyrie Irving admits he struggled to buy into the "cult" of the Celtics organization and playing for a franchise with such rich history.
Irving and Celtics guard Jrue Holiday know the immense expectations in Beantown are all about winning, history and banners.
Warriors star Steph Curry recalled the time trash talk from an opposing fan forced him to clap back.
"They expect you to seamlessly buy into the Celtics pride buy into everything Celtics, and if you don't, then you'll be outed."