Dr. Dre apparently didn't remember that people in Seattle buy headphones, too.
The "Beats by Dre" line of headphones added 49ers quarterback Colin Kaepernick as an endorser. Finding an athlete to endorse the high-end headphones can't be tough, considering they seem to be a part of every league's dress code at this point.
Kaepernick's ad shows him on the team bus headed to a stadium, obviously supposed to be in Seattle. The ad shows the Seattle skyline and the fans are wearing Seahawks colors, so it's not hard to figure out. And the fans scream at him, throw things at the bus, and seem to be ready to assault him when he walks off. There's a few middle fingers thrown his way in the extended version, which you can check out here. Kaepernick puts on his headphones and totally drowns out the unruly mob.
The commercial is obviously way over the top, but you can see why Seattle fans would be mad at Dr. Dre, who was once one of the top names in hip hop before becoming a headphones mogul.
Sales in Seattle might not do so well after this.
— Alison (@Alison_RN) December 8, 2013
OK Dre will be hearing from me the next time I go to his suite for a Laker game! Offensive commercial about Seattle fans. — Josie Baik (@JosieBaik) December 8, 2013
Everyone in Seattle needs to boycott beats by dre because of that Colin Kaepernick commercial #GoHawks
— Aaron Kang (@_AaronKang) December 11, 2013
The only way to turn around the "Beats by Dre" boycott in Seattle? Maybe get a new celebrity endorser. We might be able to come up with a volunteer ...
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- Colin Kaepernick
- Beats by Dre