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In this Jan. 31, 1999 file photo, Denver Broncos quarterback John Elway falls across the goal line to score during the fourth quarter against the Atlanta Falcons during Super Bowl XXXIII in Miami. An academic study by Robert Baade, a professor at Lake Forest College in Illinois, stated that the  NFL claimed that the game and the festivities leading up to the game generated $396 million, but in reality, Super Bowl XXXIII only contributed about $37 million to the South Florida economy
The Associated Press
2014-01-26

FILE - In this Jan. 31, 1999 file photo, Denver Broncos quarterback John Elway falls across the goal line to score during the fourth quarter against the Atlanta Falcons during Super Bowl XXXIII in Miami. An academic study by Robert Baade, a professor at Lake Forest College in Illinois, stated that the NFL claimed that the game and the festivities leading up to the game generated $396 million, but in reality, Super Bowl XXXIII only contributed about $37 million to the South Florida economy. (AP Photo/Doug Mills, File)

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