They are, simply put, a status symbol.
No baseball player had received his own custom pair of Beats by Dre Pro headphones (the Rolls Royce of the line), according to the company's sports marketing manager — until now. Andrew McCutchen got his Friday. They use the Pittsburgh Pirates gold-and-black colorway, have a silhouette of McCutchen's head with his initials on each side. His nickname, "Cutch," is written on the inside.
The headphone brand launched in 2008, with famed hip-hop producer Dr. Dre as its public face and namesake. Recently, you might have seen a Beat by Dre commercial featuring LeBron James. The headphones were all over the Olympics too. Baseball, though, is still new territory. Yu Darvish got a specially-made pair, but they were a different model.
"There will be a few more guys down the road, but [McCutchen] is ground zero," a Beats by Dr. Dre spokesmen told Yahoo! Sports. "We chose Cutch because to us he is the face of the new generation of players."
In this case, he's the ears too.
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