In one corner are the 15 leading Olympic sponsors, many household names like Airbnb, Coca-Cola, Visa, Toyota, Samsung and General Electric. Together they pay at least $1 billion to the International Olympic Committee, and in the next four-year Olympic cycle the payments could reach $2 billion. Sponsors want the Olympic connection, but they risk damaging their brand because of reported human-rights abuses against Muslim Uyghurs, Tibetans and other minorities in China.
The former U.S. Olympic gymnastics coach killed himself after being charged human trafficking and sexual assault.
The IOC awarded the 2022 Winter Olympics to Beijing. Now, activists and politicians alike are devising plans to protest arguably the most controversial host city since Berlin in 1936.