Bigger than Taylor Swift? COTA Offers to Buy Back Tickets for 2024 US GP Due to Music Headliner

Organizers of Formula 1’s United States Grand Prix have launched an unusual initiative—asking if fans want to make a profit by selling them back their tickets.

Formula 1’s United States Grand Prix has been held at the Circuit of the Americas since 2012 and this year’s event will take place across the weekend of 18-20 October. The Grand Prix is one of the best attended on the Formula 1 calendar, with a weekend attendance of 432,000 in 2023, a figure COTA expects to be broadly similar in 2024.

The US Grand Prix is one of the events that complements its on-track action with off-track activities, most notably its Friday and Saturday night music concerts, which in the past has been headlined by Taylor Swift, Elton John and Bruno Mars.

COTA officials have yet to reveal its headliners for 2024—with an announcement due on April 29—but COTA Chairman Bobby Epstein has promised a name “perhaps the biggest since the Taylor (Swift) announcement” in 2016.

Queen and The Killers headlined race weekend in 2023.

COTA is now offering those who purchased an early bird three-day ground pass admission a chance to sell their package back to the venue for a profit, between now and May 6.

Explaining the situation, Epstein said: “In the past we’ve done early bird ticket sales and we do that often before we’ve got our whole program developed. This year we sold more than 10,000 GA tickets at a price of $299, and we are going to offer those buyers a chance of a profit, we’re going to offer to buy back those tickets at $350.