Popeyes is rolling out its first loyalty program and giving out apple pies when you sign up. Here's how to get yours.

·2 min read
Popeyes chicken sandwich
Popeyes is a major player in the chicken-sandwich wars. Popeyes
  • Popeyes is introducing a new loyalty app, in which you earn points based on how much you spend.

  • Those who register can get a free apple pie, side, or drink.

  • On Popeyes Rewards, spending $20 gives enough points for a free portion of fries or mashed potatoes.

  • See more stories on Insider's business page.

Popeyes is rolling out its first loyalty program - and those who register can get a free apple pie, side, or drink.

Customers in mainland US states can get points each time they order from the fried-chicken chain and can spend these points on food. Registered customers also get access to special offers.

To get the free items, you need to download the Popeyes app or visit its website and create an account with your name and email address. The company says after you register, you'll be offered a free apple pie, regular side, or small drink.

Read more: How RBI, parent of Burger King and Popeyes, is tapping into Clubhouse buzz by connecting users to execs and bringing 'earnings calls' to the masses

You get 10 points for every dollar you spend online or via the app. Details about what you can buy with those points are shown on its Rewards Menu. If you spent $20, for example, you'd earn 200 points, which is enough for a free portion of fries or mashed potatoes - or even another apple pie, a Popeyes representative told Insider.

Popeyes' new meal box
Popeyes

Popeyes Rewards members also get special offers like a happy hour with $1 regular-size sides and bonus points on combos and family meals.

Popeyes is also launching a limited-edition family meal to celebrate the loyalty program's launch, available until July 1. The "Welcome To The Popeyes Fam" meal is available only to loyalty members and consists of eight pieces of chicken, one large side, and four biscuits. You get 500 bonus points for ordering it, too.

A Popeyes representative said the cost of this meal would vary by location.

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