We Found the Most Popular Wigs on Amazon, According to Shopper Reviews

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PSA: The easiest protective style out there is a wig. Truly, by pulling on a wig (ahem, with a wig grip, to protect your edges), you can keep your own hair moisturized and healthy, all while testing out new hairstyles and colors (hi, bob haircuts, layered hairstyles, and red hair colors) without scissors, bleach, or (*shudders*) long-term commitment. Wigs are cheaper than a salon visit while still d-e-l-i-v-e-r-i-n-g on results. Ask around, and you’ll find that most people tend to get the best wigs on Amazon, where the most popular styles are often surprisingly high quality and inexpensive.

So naturally, this led me down the rabbit hole of scrolling through hundreds of Amazon pages, reading all of the tester reviews, and researching all kinds of styles in order to find the best wigs on Amazon. Glueless wigs, braided wigs, lace-front wigs, costume wigs, synthetic wigs, and human hair wigs—I found ‘em all in this top 23 list. Plus, I got a bunch of tips from celebrity hairstylist and wig expert Tamika Gibson on how to choose a wig for yourself and how to care for a wig. But, first, let’s peek at the top picks:

✔️ P.S., This is new, up-to-date info, bb. We updated this article in January 2024 to add new wigs on Amazon with amazing reviews and delete outdated oldies, just for you.

But enough with the teasing! Let’s just get into the good stuff—keep scrolling to check out the best wigs on Amazon, along with all of the reviews and lots of need-to-know info on taking care of the wigs, which wigs look the most natural, and more, below.

Wear and Go 4X6 HD Closure Yaki 18 Inch Wig

If you want a wig that resembles your natural wavy hair texture, you should definitely opt for a Yaki-hair wig like this one from Amazon. This one has been pre-plucked and is totally glueless, so it’s super beginner-friendly.

THE REVIEW: One tester writes, “For beginners, this wig is a dream come true. Installing it is a breeze. All you need to do is take your foundation, blend it into the front hairline and down the part, and then simply use a flat iron to set it in place. No need to fiddle with glue, gel, or edges. It's a straightforward process, and within minutes, you're ready to go. The simplicity of this unit is perfect for those who might not be well-versed in the intricacies of wig installation.”

Lace Front Water Wave 180% Density 4X4 Curly Wig

When reviewers say things like “never loved a unit more” and “curl pattern is AMAZING,” you listen up, okay?! If you’re looking for drama and tangle-free length that’s easy to maintain, this pre-plucked wig is worth the money. Expect very minimal shedding (despite the fact that these wigs run from 16 to 34 inches!) and fullness that won’t feel too heavy on your head.

THE REVIEW: One tester writes,“I've worn it several times now and experienced no shedding or tangling, which is often a concern with long wigs. The length is true to the description, cascading beautifully down my back. It's comfortable to wear for extended periods, and I've received numerous compliments on how realistic and stunning it looks. In terms of maintenance, it's been a breeze to care for. I've washed it a couple of times following the care instructions, and it has retained its softness and luster. In conclusion, this wig is a fantastic investment for anyone looking for high quality, natural-looking hair.”

Ombré Brown Wig

For my dark-haired girlies who want to experiment with lighter colors without opening a bottle of bleach (or potentially test out bangs sans scissors), may I introduce you to this beautiful ombré wig option? It’s synthetic hair, but reviewers say it looks surprisingly natural. While you’ll probably deal with a normal amount of tangling, a gentle brush-through will do the trick to get it back to normal—and the bangs can be trimmed to your desired length!

THE REVIEW: One tester writes, “Best low cost wig I’ve ever purchased! I have been wearing wigs on and off for 3 years now. I have a medical condition that causes pain and makes it hard to style my hair, also my hair is thinning - same medical condition 🤷🏻♀️ This wig sits well and looks amazing out of the bag! Give it a couple of shakes and a comb through and it’s styled. I added some hairspray and combed through to take off the super shine so it didn’t look synthetic. Extremely easy and comfortable to wear.”

Body Wave Lace-Front Wig

With 4,398 positive reviews, this lace-front, glueless wig is the clear winner among testers. It comes in a handful of style options (10 lengths—from 16 to 34 inches—and five colors, to be exact), giving you lots of versatility depending on your ~vibes~. Overall, reviewers love how quality the hair is, noting that there’s barely any shedding or tangling, and it feels full from root to ends. And FWIW, I constantly see it go on sale.

THE REVIEWS: One tester writes, “This hair is AMAZING! I have been wearing human-hair wigs for over 10 years. This is the best quality hair that I have ever encountered. I have experienced very minimal shedding. No tangling at all, and the length was full all the way to the ends. The hair in the lace is thick enough to cover the first wefts all around. The wig cap is comfortable, and the wefts are really flat and feel very natural. I’m so happy with this wig.”

Long Ombré-Blonde Wig

If good hair color is what you're after, look no further than this blonde balayage synthetic wig. It’ll give you a pretty realistic-looking blonde color without all the maintenance and damage of coloring your own hair, and because it’s synthetic, it’s fairly easy to take care of. Try it in the ash blonde shown here, or choose from one of the other hair-color options, like brunette with money-piece highlights or platinum blonde.

THE REVIEW: “Synthetic blonde ombré wigs tend to look very obvious, but this one looks like a very expensive color job,” one review reads.

Brinbea 36 inch 13X7" HD Lace-Front Knotless-Box Braided Wig

If you hate spending 10+ hours in the chair getting your hair braided, but you love the look and ease of the protective style, just grab this braided wig from Amazon. These long, knotless-box braids feel lightweight, according to testers, and look v natural too. Just smooth a dollop of mousse over the edges and wrap around a satin headscarf for 10 to 15 minutes to lay them down—reviewers said it’ll make this wig look like it’s genuinely growing out of your head.

THE REVIEWS: According to one review, “Do not think about it! Just buy this one. It’s very difficult to find this quality in a braided wig, as I’ve been looking for one forever. But this is it! It’s shocking how it looks like it’s braided to your scalp. I officially can have braids when I want without the time and cost hassle! Fire wig, and I mean it!”

13x4 HD Lace-Front Glueless Wig

Glueless wigs like this from Amazon are the GOAT if you just wanna be able to pull your wig over your head, zhuzh it a bit, and go. This one is made with a mix of human hair, so it feels soft and silky, meaning you won’t have to style it very much either. But reviewers also rave about how dense the hair is too, making it look super full and luxurious.

THE REVIEWS: “Don’t walk—run—to buy this wig,” writes one tester. “I ordered this wig at the last minute for graduation. I got the 220 percent density 30 in., and it is true to length. It is very soft with minimal shedding. I was scared at first to order, but I don’t regret it one bit.”

Lace-Front Synthetic Wig

Hey, sometimes you just want a wig that’ll last you eons without having to meticulously take care of it. If that sounds like you, grab yourself this long, wavy synthetic wig, which won’t require the same ~tender~ maintenance as a human-hair wig. All you have to do is cleanse this wig in a sulfate-free shampoo once every four or five wears, let it air-dry, then finger-comb it through to get out any tangles (some testers say a comb can be a bit too rough on the synthetic hair).

THE REVIEWS: “If you're looking for a last-minute quick hairstyle, I would recommend this wig,” writes one reviewer. “To lay this wig, I didn’t even end up using a wig cap. In my opinion, you don’t need it. I feel like this wig is very pretty when you wet it, but of course, it will air dry, but that’s just my opinion. Overall, it’s worth the money.”

13x4 Deep-Wave Lace-Front Human-Hair Wig

Wait, I’m floored at all of the reviewers’ pics wearing this wavy wig because it looks so natural. It’s made with virgin Brazilian human hair, which means it’s unprocessed and, says testers, v soft. Plus, you can straighten the hair with a flat iron or curl with a curling iron for a more Hollywood-esque wave—just don’t go hotter than 300 degrees to avoid damaging or melting the hair. And make sure to shampoo and condition the wig every five to six wears with a moisturizing shampoo and deep conditioner to keep the hair smooth and tangle-free.

THE REVIEWS: One review reads, “This 30-inch, curly wig was a hit in Miami! I was there for five days on vacation, and you can’t tell, but this wig was drenched in salt water from the jet skis and is still pretty. I even washed it with basic, drugstore shampoo and conditioner—still no tangles, minimal shedding, and it feels very soft.”

Curly Human-Hair Headband Wig

Okay, not only is this headband wig super comfortable, based on tester reviews, but it genuinely looks like the hair is growing out of your head, thanks to the stretchy headband that allows you to fully tuck your hair away or let your natural edges peek out. Testers say it’s hella easy to install too: Just adjust the velcro snaps and stick in the four combs (front, back, and sides) to snugly fit the wig to your head.

THE REVIEWS: “I love this headband wig!” writes one tester in a review. “Easy to put on and very convenient for when you need to get up and go! Received lots of compliments.”

Long Costume Cosplay Wig

I’ve been invited to a handful of wig parties in my day, and I rely on this specific cosplay-style colorful wig every single time (and apparently, so do the 9,300+ five-star reviewers). Why? It comes in a whopping 31 different colors for every single ~vibe~ and occasion, and each one is vivid and shiny. I also love how it’s made with Kanekalon hair, a gold-star synthetic material that can be heat-styled without melting or breaking.

THE REVIEWS: “I’ve bought so many wigs from this company over the years,” writes one reviewer, “and I’ve loved them all. These are great for people just getting into cosplay or cosplayers on a budget. And for Halloween, these are much nicer than the costume-shop wigs and usually much cheaper.”

Bob Human-Hair Wig

If Lori Harvey’s inspired you to try out a chin-length bob, skip the haircut appointment and try this trendy short wig on Amazon first. You won’t have to fiddle around with a hair straightener to get that bended-in look on your ends, because the wig already has that Parisian-style straightened bob look. It also comes already parted to the side, but the hairline is so natural-looking that you can easily flip it over to the other side or part it in the middle, depending on your preference.

THE REVIEWS: “Can we just look at how the wig came fresh out the box?” writes one tester. “The knots don’t need to be bleached, the side part is giving, the hairline is plucked by the gods, and this color is exactly like the picture. Very soft hair with no shedding. I am in love—I couldn’t even wait to upload pictures."

Lace-Front Straight-Hair Wig

If you like the look of long, straight hair but don’t want to run a flat iron over your own hair endlessly for a similar look, check out this straight-hair wig on Amazon that’s available in 39 colors (like pastel pink and deep red). Stick down the lace with a little bit of glue (testers love Got2B Bonding Glue and Ghost Bond) to make it look completely seamless at your hairline.

THE REVIEWS: One review reads, “I got SO MANY COMPLIMENTS!! I have never had so many strangers stop to tell me how pretty my hair was and my friend’s husband actually thought I bleached my hair. It lays pretty flat, and I love that it’s adjustable and has little combs for extra security.”

Afro Curly Wig With Bangs

If you just wanna pull your own hair back into a protective hairstyle while it grows out but still want to wear your curls out, try this curly wig on Amazon. It’s filled with a ton of dense coils that only need a little water to spring back up if they ever start to pull out, making the maintenance extremely minimal. It also has a lace scalp base underneath the wig that truly mimics a human scalp when it’s on your head, making it pretty undetectable.

THE REVIEWS: According to one review, “This, by far, is one of the best curly-hair wigs I’ve owned. It has no smell and looks so natural. I did not have to put too much work into it. The unit fits nicely and securely on my head with my stocking cap—no adjusting needed. I’ve gotten so many compliments and stares about my beautiful hair. That’s how natural looking it is; folks can’t tell!”

Natural Wavy Wig With Bangs

With 4.5 stars and more than 9,200 five-star reviews, this little synthetic number is a clear front-runner for the best wig on Amazon. Lemme explain: It comes in 39 different colors, from more natural shades to bright, fun ones (like the lilac hair shown here). Reviewers also say it’s very realistic-looking and works just as well as a costume wig as it does for everyday life, thanks to how lightweight and soft the

THE REVIEW: “This wig is so cute and so easy to wear. I’ve purchased a few wigs in the past and the hairline always looked off, or the wig itself just never laid down well, but this one is amazing. Looks almost real and is so easy to wear and put on,” one customer writes.

Wavy Short Synthetic Wig

This pre-styled, synthetic lob-haircut wig is loved by beginner wig-wearers and budget-conscious testers alike (just read some of the positive reviews). For an inexpensive wig, it has quite a few cool features, like a highlighted-hair color, a natural-looking middle part, adjustable straps inside, and a small bit of lace in the front for a little bit of customization.

THE REVIEW: “By far the BEST wig on Amazon for all of the following reasons...it’s incredibly soft, has natural beautiful colors, the curls are perfect, the small lace area in the front comes with a natural looking part, the density, the hairline isn’t awful like many I’ve tried, the cap is breathable/lightweight, the ear tabs help, it has three combs, and the adjustable straps to make it fit well and stay in place. Hands down this wig is #1 for me!” one review reads.

Body-Wave 5x5 Transparent-Lace Closure Human-Hair Wig

Two words keep coming up in the reviews of this wig on Amazon: minimal shedding. So if you take care of it by keeping the wig in a silk bag when you’re traveling or not using it, you’ll get a lot of wears out of this wig without the hair thinning out, which def saves you $$$ in the long run.

THE REVIEW: “I barely had to do any plucking, already came with baby hairs…it looks like it’s growing straight from the scalp,” one customer writes.

4x4 Lace-Front Wig

FYI: This lace-front wig (which has a casual 4,800 positive reviews on Amazon) is made with Swiss lace, which is super durable without looking bulky at your hairline. That’s probably also why testers rave about how damn natural it looks. The lace closure is 4 inches across and 4 inches deep, so you can switch up the part or even wear it in a half-up, half-down hairstyle, a ponytail, or a bun without it looking too wig-like.

THE REVIEWS: “I lost my hair to chemo and wanted something that looked something like my natural hair,” writes one reviewer. “This wig is so soft! There’s minimal shedding, and it handles heat really well.”

13x4 Human-Hair Lace-Front Wig

Wanna experiment with wavy hair? Grab this lace-front wig from Amazon, which has over 8,500 five-star reviews (!). Here’s the rundown: It’s got a really natural wavy look and is available in nine different lengths and five colors. Bonus: It’s also glueless, so it’s majorly easy to install, according to reviews.

THE REVIEW: “I’ve been asked several times if it’s my real hair. Highly recommend! Very soft and full. Best quality curly hair I’ve had for this price. Can’t beat it,” one reviewer writes.

Silky-Straight Human-Hair Wig

FYI: You should def opt for this laceless wig if you don’t want to fuss around with cutting lace. This wig actually has a comfortable mesh cap, instead of lace, which makes it feel a lot more lightweight on your head, according to some reviewers. But don’t worry, it’s lined with four combs and adjustable straps that still make it quick and easy to throw on and go.

THE REVIEWS: “I wish I had a picture to show because this wig has made me feel like a hot girl all week,” one reviewer writes. “This wig exceeded my expectations.I usually wear lace fronts, and it makes me so happy to not have glue anywhere near my natural hair anymore because I don’t want to harm my edges. I also don’t have to worry about my part looking right anymore before I leave the house, or the messy looking glue on my lace and all in my hair.”

10-Inch Short Bob Wig

How cute is this bob wig?! It comes in five lengths, depending on if you want a short, chin-length bob or a lob haircut. And because it has a mix of human hair, you can play around with the style by adding curls or waves with a curling iron. Bonus: The 4-by-4-inch lace closure makes this wig feel really secure, according to reviews.

THE REVIEW: “Absolutely loved the wig! The 12-inch was a nice length for me since I didn’t want the blunt bob look. It took heat well; I was able to add curls to it, and straighten it back out. Had to do some plucking to make the hairline more natural, but that was expected. Other than that, I didn’t need to bleach the knots, and it melted effortlessly,” one customer writes.

Yviann Pixie-Cut Human-Hair Wig

When you want to try a pixie cut without the inevitable grow-out phase, order this popular Amazon wig instead. Testers rave about how thick the hairs are and that there’s no visible stitching. If you want this wig to look even more natural, take it to your hairstylist and have them cut it to fit your face.

THE REVIEW: “This wig is EVERYTHING! Out the package, the hair was soft and very much-so human hair. However, I took a chance after not being able to get a stylist to cut and shape it, and I bought a razor comb and just went at it myself! I love it. I rocked a short style on my real hair for over three years and just recently let my hair grow all the way past my shoulders. Let’s just say this wig brought back some memories,” one tester writes.

HD 13x6 Lace Front Wig

Countless five-star reviews mention how seamlessly the lace melts on this Amazon wig, noting that it’s ideal for those who want a hella realistic wig. As an added bonus, the hair is pre-plucked with a free-part, giving you some free reign when it comes to styling.

THE REVIEW: “The lace is very transparent and thin and gives a very realistic look without looking wiggy,” one happy shopper writes. “The hair strands are long from root to tip. The density is nice [and] full. The curl pattern is beautiful.”

How do you protect and care for a wig?

How you protect and care for your wig depends on the type of wig you have. Wash your human-hair wigs with sulfate-free shampoo and condition with a deep conditioner once every week or two (depending on how often you use styling products in your wig). Synthetic wigs, however, can be washed every month or so with a moisture-rich wig shampoo, then detangled and softened with a lightweight conditioner.

After you’ve washed your wig, you’ll want to lay it on a flat surface to air-dry, or slip it over a wig stand to let it dry in place while retaining its shape. Then, if you don’t have a wig stand or you don’t plan on wearing your wig in the near future, make sure to store your wig in a satin or silk wig bag to keep your hair smooth, clean, and flyaway free.

What kind of wig looks most natural?

Generally, human-hair wigs look the most natural, because they have a softer texture and can typically be blow-dried, curled, and straightened with heat tools. But fully human-hair wigs tend to be expensive (think: $400 and up), and 100 percent REMY human hair (i.e., hair that’s essentially straight from someone’s head, without being chemically stripped or dyed) can cost $1,000 and up. So the wigs you find on Amazon are typically a mix of human and synthetic hair. FWIW, every wig on Amazon I compiled above had tons of reviews from testers raving about how natural they looked.

But hair type isn’t everything—there are tons of factors that go into how natural wig looks. Hairstylist and wig expert Tamika Gibson says to look for a wig with 115 to 120 percent density in the front for a more natural look. But if it is a bit bulky at the front, you can always pluck the wig with a pair of tweezers. Lace-front wigs (ahem, the Siyun Show HD 13x6 Lace Front Wig, above), especially those made with thin, HD lace, tends to blend very easily; however, headband wigs like Eooma’s Headband Wig just hide the hairline, which can also make it look fairly natural.

How to choose the best wig on Amazon:

Understand different lace types

Gibson says there are three types of lace to look for and choose from based on your preference: HD, Swiss, and French. HD is the thinnest and most natural-looking lace; Swiss lace (like on the Muokass Human Hair 4x4 Lace Closure Wig) is a little thicker than HD but also more durable; and French lace is the thickest, the most noticeable, and the least realistic—but it also lasts a long time. In general, it comes down to preference, but most people tend to prefer Swiss lace, which I noted above.

Decide on a hair type (and know what you’re getting)

Do you want human hair, synthetic hair, or a blend of both? Wigs made with human hair offer the most versatility and longevity (especially if you want to dye your wig or heat-treat it), but they’re also incredibly expensive—like, anywhere from $400 to $2,500 for a single wig, depending on the quality of the human hair. If a wig on Amazon claims to be made with human hair and is shockingly affordable, you’re likely getting synthetic hair with some human or even animal hair mixed in (and yes, this is legal).

This isn’t necessarily a bad thing, but remember that you get what you pay for: A cheaper wig, even with some human hair, will be more prone to tangling, breaking, warping from heat treatments, and feel rougher and less realistic. So if you’re looking for a long-term investment, purchase a wig from a reputable brand, like Mayvenn or Great Lengths. Or if you’re okay with a potential mix, reviewers love IUPin’s Wavy Lace-Front Human-Hair Pre-Plucked Glueless Wig so much.

Fully synthetic wigs, however, are usually the cheapest, but because they’re plastic-based, they tangle easily and have some styling limitations (heat + plastic = nope). However, for those who don’t know how to style a wig, Gibson says synthetic wigs, like the Joedir Lace-Front Wig, are a great option because they hold their original style quite well, meaning they're great if you want to just be able to throw on your wig and go.

Assess the size you need

If you want your wig to look natural, the most important step is measuring the circumference of your head before buying. "A lot of people purchase wigs without looking at the size, and they’ll go on to glue them and say their wig is sliding," Gibson explains. "Then, I’ll investigate and find out the wig is just too small." Make sure to take note of the size because, just like anything else you wear, no matter how good the product is, you won't be happy if it doesn't fit.

Meet the expert:

• Tamika Gibson is a wig expert and celebrity stylist. Gibson is also the CEO and founder of The Hair Diagram and Bold Hold Lace.

Why trust 'Cosmopolitan'?

Beth Gillette is the beauty editor at Cosmopolitan with five years of experience researching, writing, and editing hair stories, including curly hair products and natural hair braids. She’s an authority in all hair categories but spent hours researching wigs and interviewing hairstylists to compile a list of the best wigs on Amazon.

Siena Gagliano is the associate editor at Cosmopolitan, and has three years of experience writing about beauty, fashion, and lifestyle news. She’s an expert at researching and writing hair stories, like the best mousses for curly hair and the best braiding hair brands. She tests and analyzes Amazon wigs on herself and friends, while working with the industry’s top hairstylists and wig experts to assess new products and brands.

Brooke Shunatona is a contributing writer for Cosmopolitan with more than 10 years of experience writing about beauty, fashion, and lifestyle articles, including flat irons and face breakouts. Her wig picks were based on product reviews, ratings, and personal testing, along with information from experts.

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