Storm Reid says it 'feels dehumanizing' and 'disheartening' when stylists on set 'don't understand Black hair'

·3 min read
Storm Reid at the 2021 Met Gala.
Storm Reid at the 2021 Met Gala.Theo Wargo/Getty Images
  • Storm Reid was interviewed by People about a partnership with Black hair care brand Dark & Lovely.

  • Reid, 18, spoke about the lack of diversity regarding on-set stylists and Black hair.

  • Reid said it was "heartbreaking" encountering stylists who "just don't understand Black hair."

Storm Reid opened up about the lack of diversity in the entertainment industry, saying it's "disheartening" encountering stylists on set who "don't understand Black hair."

While discussing her new partnership with Black hair care brand Dark & Lovely, Reid, 18, told People that she previously struggled with on-set hairstylists who didn't know how to properly care for her hair texture.

Reid said that she hasn't always "felt comfortable" trying different natural hairstyles while on set or in work environments, even though she wants to express herself and showcase an "appreciation for Black hair."

"It has been a struggle for me specifically on sets when it comes to the hair disparity and people not just knowing how to deal with Black hair," Reid told People's Vanessa Etienne. "And, in a way, it feels dehumanizing … when it's the time for your hair to look nice and there's nobody on set to be able to help you achieve that."

The "Euphoria" actress added, "They really just don't understand Black hair care. It's disheartening and it's heartbreaking."

Reid continued that her hair wasn't properly taken care of until she scored the lead role in the 2018 film, "A Wrinkle in Time." People reported that director Ava DuVernay hired Kim Kimble as the head stylist on that film.

Storm Reid arrives for the European film premiere of 'A Wrinkle in Time'
Storm Reid attended the European film premiere of "A Wrinkle in Time" in 2018.Future Publishing/Getty Images

"I think that changed my life," Reid told the outlet. "It changed the way I saw that we can have these Black department heads really be there and take care of you."

"From that point on, unless I have braids and I know how to take care of them myself, I've requested on every set to have someone — whether they're the department head or not — who understands my hair, that cares about Black hair care, that is actually listening to me," she said.

Representatives for Storm Reid did not immediately respond to Insider's request for comment.

Black women in media have spoken out about the disparity several times. In 2017, model Londone Myers posted an Instagram video purported to show stylists ignoring her during Paris Fashion Week because they don't know how to work with textured hair.

In November 2021, model Leomie Anderson claimed the glam team at a Christian Cowan fashion show didn't know how to do hair or makeup on Black models.

Tyra Banks also spoke out in April 2018, claiming she almost lost her job with Victoria's Secret because a hairdresser didn't know how to work with her natural hair.

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