• Winnipeg Free Press

    Irresistible urge to shout 'True North'? Study aims to understand Jets fans

    A University of Manitoba research team wants to get inside the heads of diehard Winnipeg Jets fans. A University of Manitoba research team wants to get inside the heads of diehard Winnipeg Jets fans. Led by associate Prof. Ben Schellenberg of the kinesiology and recreation management faculty, the study aims to glean the insights of about 500 local hockey lovers over the course of the 2021-22 NHL season.