A Popular Condom Company Is Launching a Jeans Line
Condom company Durex is venturing into a new market entirely unrelated to safe sex — the fashion industry.
Durex India announced Wednesday morning that the company would start selling jeans. “We’re launching Jeans! And Ranveer’s gonna be trying out his first ever. Excited? Well, that’s our speciality! #DurexJeans,” the brand posted on Twitter.
We’re launching Jeans! And Ranveer’s gonna be trying out his first ever. Excited? Well, that’s our speciality! #DurexJeans pic.twitter.com/5UpIJFVBfw
— Durex India (@DurexIndia) March 22, 2017
In the video, popular Bollywood star Ranveer Singh tells viewers, “Hi guys. Durex is launching Jeans, and I’m gonna be the first one to wear it.” He then tries on the pair of jeans in a fitting room and shouts, “Guys, this fits really well.” Singh has worked with Durex before to promote its products and appears to be enthusiastic about the new jeans.
“Durex is launching Jeans! Designed for the passionate! Fits well #DurexJeans,” he also wrote on Twitter. Rohit Jindal, a company official, told Brand Equity, “It made a lot of sense to launch Durex Jeans, which again is something strongly connected with the youth, to create a new product which is aligned to Durex’s reputation for exacting quality standards across all its categories.”
While the jeans will not officially launch until March 25, the news is already creating quite a stir on social media — with many people excited over the news and some poking fun at it.
really exciting news , can't wait to know more #DurexJeans @DurexIndia
— Sihyeu singh (@Sihyeu) March 22, 2017
#Durex is launching jeans.
Suddenly, nobody would want 'Ripped Jeans'. @DurexIndia #DurexJeans— Harihar Goswami (@harihar_goswami) March 22, 2017
If you thought 2017 was boring, the idea of #DurexJeans is sure to add some excitement
— Aparna ツ (@appie_appz) March 22, 2017
Whose excited for @DurexIndia #durexjeans ????
— Jubin Desai (@jubindesai) March 22, 2017
This is just JEAN-IUS move by @DurexIndia #DUREXJEANS pic.twitter.com/t8J6V2VSXH
— Palash Karmakar (@me_palash) March 22, 2017
Pricing of styles of the new jeans has not been revealed yet. Yahoo has reached out to Durex India to see if the jeans will be sold worldwide and will update when the information is available.
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