Nerf Reveals Its New Mascot, And Its Monstrous Look Is Turning Heads
Nerf products at the 2016 TTPM Holiday Showcase in New York City. (Photo: Richard Drew via Associated Press)
Nerf, the popular foam toy line from Hasbro, has announced it has a mascot now, and the look has taken a number of Twitter users by surprise.
The toy creator unveiled that Murph is the company’s first mascot, Hasbro announced Friday.
Murph, who uses they/them pronouns, is made up of many, many Nerf darts and is seen rocking an orange basketball jersey with matching orange shoes in newly released pictures. The company unveiled the mascot for its “Unleash the play in you” campaign, GameInformer reported.
Hasbro has just introduced, and this is not a joke, their new nightmarish mascot for NERF brand products named "Murph."
Murph's terrifying catchphrase is "unleash the play in you."
Here is Murph: pic.twitter.com/THZYb02sKY— Alex Zalben (@azalben) June 17, 2022
Adam Kleinman, Nerf’s senior vice president and general manager, said in a speech that the mascot launch is thrilling and added that it “represents the playful spirit that lives inside us all.”
Others, specifically on Twitter, joked about the monstrous amount of Nerf ammo, but others were getting chills over Murph’s unworldly but squishy look.
the vengeful spirit of all the nerf bullets you lost under the couch, never to be seen again https://t.co/xUNVz6TtZh
— sushipop! | material snake (@Sushidragon3) June 18, 2022
finally: a mascot who looks like he is about to steal my bones https://t.co/PDsjRahTXD
— soul nate (@MNateShyamalan) June 18, 2022
The microplastics have become sentient https://t.co/Lvt3M0ty4b
— Justin Whang 🐙 (@JustinWhang) June 17, 2022
The phrase “It’s NERF or nothing” was always a threat https://t.co/kFcgHUK2gl
— Chlöe, without the umlaut (@ItsChloeNow) June 17, 2022
The mascot’s appearance caused at least one Twitter user to look for a matchup with the Philadelphia Flyers’ own terrifying-looking mascot.
send Gritty to kill this https://t.co/hmFZTypL6w
— Johnny Killoran (@metroville) June 17, 2022
This article originally appeared on HuffPost and has been updated.